Major Players | B Corp™

performance marketing manager in D2C drinks

In short

Роль perfomance marketing manager для глобального D2C-бренда напитков: полная ответственность за paid social, paid search и display, работа руками непосредственно в Meta Ads Manager, Google Ads и Snapchat, а также PPC по Search, Shopping и Merchant Center. Требуется практический опыт работы в рекламных платформах (а не агентское управление), сильная экспертиза хотя бы в одном из направлений (paid social, paid search, programmatic) и понимание D2C-покупательского пути. Контракт фриланс до конца декабря с возможностью продления, четыре дня в неделю в офисе в Лондоне.

Описание: A global D2C drinks brand operates in the retail sector and sells products through digital commerce channels.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи:
•Own paid social, paid search and display end to end, including setup, targeting, creative, copy and budget
•Build and optimise campaigns directly in Meta Ads Manager, Google Ads and Snapchat
•Run PPC across Search, Shopping, Merchant Center and product feeds
•Manage daily budget pacing through peak trading
•Report on CAC, conversion rate, CPM, CTR and creative fatigue
•Feed into creative briefs and concepts with the in-house studio
Требования:
•Hands-on in-platform performance marketing experience rather than agency oversight
•Strong experience in at least one of paid social, paid search or programmatic, with the appetite to run all three
•Understanding of ecommerce and D2C purchase journeys
•Take ownership, keep a cool head and confidently challenge rather than only execute
•Nice to have: Amazon Ads experience
Условия:
•Freelance contract starting ASAP and running until the end of December
•Strong possibility of extension or a permanent move in the new year
•Four days a week in the London offices, with some flexibility

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