LURN MEDIA

performance marketing manager for education brands

In short

Performance Marketing Manager для образовательных брендов, удалённо, в компании LURN MEDIA. Нужно планировать и масштабировать рекламные кампании в Meta, TikTok, Google, LinkedIn и YouTube, оптимизировать CPL и ROAS, работать с командой креатива. Требуется 3-4+ года опыта в performance-маркетинге, желателен агентский опыт, английский на уровне носителя.

Описание: Описания нет
Задачи:
•Plan, build, and scale Meta, TikTok, Google, LinkedIn, and YouTube ad campaigns for education brands
•Understand each client's offering, target audience, and business goals, focusing on enrollments
•Analyze and optimize campaigns to lower CPLs, improve ROAS, and raise lead quality
•Work with the Creative Team to turn performance insights into sharper creative briefs
•Stay current with algorithm updates, platform changes, and best practices
Требования:
•3–4+ years of hands-on experience managing and scaling Meta, TikTok, Google, YouTube, and LinkedIn Ads; agency experience is preferred
•Set up tracking and understand what is being measured
•Understand creative strategy and its impact on campaign performance
•Understand full-funnel marketing, including TOFU, MOFU, and BOFU
•Native-level English
•Check work carefully before launch
•Be willing to change approach based on results and data
Будет плюсом: Agency experience
Условия:
•Локация: Барселона
•100% Remote
•Ownership of campaigns, KPIs, and results from day one
•Annual team retreat, including one workation per year
•Learning budget
•Competitive salary starting from €3,500 per month
•No Loom video = no consideration. Walk us through how you think about a campaign

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