О компании
Miele is a family-owned company and a global market leader in premium domestic appliances. It also provides solutions in commercial and medical technology.
Задачи
•Support the growth of Miele Professional's B2B business through digital paid media, focusing on lead generation and sales conversion on the direct ecommerce platform
•Create, manage, monitor, and optimize digital media campaigns across multiple markets, both independently and with agency support
•Provide local markets with campaign reports and insights based on local market and target audience knowledge
•Collaborate with Brand Marketing on asset creation and alignment between global campaign planning and local market needs
•Design strategic recommendations and present them to technical and non-technical audiences
•Track market trends and competitor activity, and contribute to thought leadership, A/B testing, and performance marketing innovation
•Manage relationships with external agencies and partners to ensure quality, innovation, and scalability
Требования
•At least 4 years of digital advertising experience with a track record of delivering growth, preferably in B2B
•Bachelor's degree in a business-related field
•Hands-on, in-platform experience with Google Ads, Bing Ads, Google Analytics, LinkedIn Ads, and Meta Ads
•Proficiency with Microsoft Office, business intelligence tools, and project management tools
•A get-things-done mentality and a data-driven mindset
•A commercial mindset, with attention to lead quality and acceptable cost per lead
•Strong analytical skills to monitor performance metrics, identify trends, and turn insights into actionable strategies
•Ability to simplify complex analyses for senior management and support effective decision-making
•Strong relationship-building skills to maintain alignment with central marketing team members, regional teams, and markets
•Excellent verbal and written communication skills for preparing and presenting performance reports and strategic recommendations
•Fluent English
•Nice to have: fluency in another European language
Условия
Internship.
