About AUTO1 Group
AUTO1 Group is Europe's leading digital automotive platform. Through wirkaufendeinauto.de, AUTO1.com and Autohero, it is transforming the way people buy and sell cars. Its Media team manages significant investments across European markets, with a focus on ensuring every Euro invested earns its place.
Responsibilities
•Own markets end to end by planning, booking, steering and evaluating offline campaigns across TV, radio, OOH, cinema, print and sponsorships
•Deliver against volume and CPL targets, track performance drivers and act quickly when results move off plan
•Build and challenge media plans, define channel mix and pressure, benchmark and negotiate opportunities, and develop data-backed investment cases
•Analyze cause and effect in campaign performance and turn changes in pressure, schedules, placements or market conditions into insights and actions
•Manage agencies and media partners, challenge their output, lead market-level commercial discussions, verify delivery and pursue better conditions, make-goods and new opportunities
•Improve analytical frameworks and playbooks, automate repetitive work with AI and share expertise with the wider team
Requirements
•5+ years of hands-on experience across TV, radio, OOH and other offline channels
•Deep local media-market expertise in either Germany or Spain, including key players, buying mechanics, pricing structures and market dynamics
•Ability to connect media investment to volume, CPL and measurable business impact
•Ability to analyze performance data, understand its drivers and determine next steps
•Take ownership, stay close to campaigns, move quickly and solve problems independently
•Challenge team leads, agencies, partners and colleagues based on data, and be open to challenge
Conditions
•Dedicated education budget for courses, conferences and professional development
•Flexible working hours and 30 days of vacation
•Modern office near Munich's Englischer Garten
•Employee discounts across brands including Flaconi, Bosch, Apple and Sky, plus special offers on used cars
