About the Company
Dr. Jen Oral Care is a family-founded oral care brand created by dentist Dr. Jen. It develops distinct toothpaste formulations and sells them online and through dental practices.
Responsibilities
•Manage and optimize campaigns across Google and Meta
•Help launch TikTok advertising
•Test new audiences, messaging angles, and campaign approaches
•Monitor performance and adjust spend across acquisition, retargeting, branded, and non-branded activity
•Report to the COO and work with him and the creative hire to determine what to test next
Requirements
•Hands-on experience managing and optimizing paid campaigns across Google and Meta
•Strong understanding of campaign testing and performance measurement
•Ability to develop angles that speak to customer motivations, not only product features
•Willingness to keep learning as platforms change
•Curious, competitive, and proactive approach to problem-solving, testing ideas, and learning
•Strong communication skills to explain what is working and what to try next
•Hunger and good judgment matter more than a particular degree or a long resume
Nice to Have
•Experience with TikTok ads, Performance Max, ecommerce or consumer health brands
•An interest in consumer psychology and behavioural economics
Conditions
•Gross salary; responsible for tax-related procedures in the country of residence
•Independent contractor arrangement
•Full-time primary role; no freelancing or second jobs
•Substantial overlap with the US team required, particularly during the initial 2–4 weeks of training
•Daily communication with the US team
