FAZZA Management School
Marketing and PR Director — Job Description
Position: Marketing and PR Director
Reports to: FAZZA Management School Founder / CEO
Position goal:
Strengthen the market brand of FAZZA Management School and its projects (TOP CEO, Yoshlar Biznes Maktabi, FAZZA HUB and other directions), manage media and PR strategy, build the marketing system, and bring quality leads and strong positioning to the company.
Main Responsibilities
1. Marketing strategy
•Develop and implement the company's overall marketing strategy
•Build and optimize the marketing funnel
•Build a lead generation system
•Manage offline and online marketing campaigns
•Monitor performance marketing effectiveness
•Manage marketing budget and monitor ROI
2. Media and PR
•Strengthen FAZZA brand's media positioning
•Develop partnerships with mass media, podcasts, TV and media platforms
•Develop PR strategy and media plan
•Develop personal branding of company founders and mentors
•Organize press releases, interviews, articles and media appearances
•Manage positioning on LinkedIn, Telegram, Instagram and YouTube
•Develop viral and reputational content strategies
3. Analytics and reporting
•Maintain marketing KPIs and dashboards
•Monitor metrics such as CAC, CPL, ROAS, conversion rate, LTV
•Analyze the effectiveness of advertising campaigns
•Oversee sales and marketing integration
•Prepare weekly and monthly analytical reports
•Analyze customer behavior and market insights
4. Content and SMM management
•Develop content strategy
•Manage SMM team activity
•Organize reels, podcasts, cases, interviews and expert content
•Organize media coverage of events and trainings
•Increase community marketing and audience engagement
5. Brand and positioning
•Shape a unified brand architecture for the FAZZA ecosystem
•Standardize brand values and communication
•Strengthen premium positioning
•Work with target audience segments
6. Team management
•Build and develop the marketing team
•Implement KPI and control systems
•Work with agencies, designers, videographers and contractors
•Build a high-performance culture in the marketing and PR department
KPIs (key indicators)
•Number and quality of leads
•CPL / CAC
•Conversion-to-sale rate
•Brand awareness growth
•Social media reach and engagement
•Number and quality of PR appearances
•Event participation
•Marketing ROI
•Community growth
•Premium audience acquisition
Requirements
Professional requirements:
•At least 3–5 years of experience in marketing, branding or PR
•Strong analytical thinking
•Understanding of performance marketing
•Experience working with media and PR
•Understanding of personal branding
•Content marketing and storytelling skills
•Ability to work with CRM and analytics platforms
•Strategic thinking
Personal competencies:
•Leadership
•Creative thinking
•Systematic approach to work
•Results orientation
•Strong communication
•Fast decision-making
•High responsibility and accountability
•Adaptability
Preference given to candidates with:
•Experience in education or consulting
•Community building experience
•Strong connections in the media industry
•Experience with LinkedIn and personal branding
•Knowledge of AI and modern marketing tools
