Job Title: Marketing Officer
Band: 3
Salary: (not specified)
Available Locations: Liverpool, Newport, Norwich, Glasgow or Birmingham.
The following locations are restricted to contracted GCA staff already based in one of these offices: London, Bristol, Manchester or York. External applicants are not eligible for these sites. If you select one of these locations as an external applicant your application will unfortunately be withdrawn.
Contract Type: 14 Month fixed term - Maternity Cover
Hours: Full Time
Closing Date: 01-11-26
Interview Date(s): W/C 16th November (subject to change)
Are you a digitally-led and innovative marketing professional ready to help us build our brand and tell our 'value for the nation' story with impact? We are seeking a proactive marketing officer who can hit the ground running for this 14-month fixed-term opportunity.
If you have a passion for creative excellence and trying new ideas this role offers an exciting opportunity to play a pivotal role in the delivery of our multi-channel marketing strategy, helping elevate our brand.
Job Summary
This role is part of a marketing team of 8 that sits within a wider marketing, communications and engagement team of 30 people at GCA. You will be working in a complex and dynamic environment at the heart of government.
Working under one of our Marketing Managers, you will create compelling and engaging multi-channel marketing activity that achieves our organisational goals. You will be comfortable taking the initiative and developing creative new ideas to build awareness and drive action.
Key Accountabilities
•Manage and optimise our digital marketing channels, including social media, email and search
•Use data and insight to optimise content and channel plans to achieve measurable objectives and key performance indicators
•Leverage the latest digital marketing tools and techniques, including marketing automation and Artificial Intelligence (AI)
•Support marketing managers to develop innovative and creative marketing content and select the right format for the channel
•Work collaboratively with internal and external stakeholders, including marketing agencies, to develop content and optimise channels
•Ensure consistent, high-quality application of our brand across all marketing outputs
•Apply the principles, policies and practices of Government Communications Service to a high professional standard, including accessibility and inclusive communication standards
Essential Criteria (to be assessed at application stage)
•Digital marketing: demonstrable experience of using digital marketing channels and tools, including social media, email and search
•Stakeholder management: able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives
•Excellent written and verbal communication skills: the ability to articulate complex propositions simply and adapt content to the audience and channel
•Insight and evaluation: experience of collating and using data and insight to monitor and improve performance of marketing activity
Success Profiles (to be assessed at interview)
Experience - Lead Success profile
Behaviours:
•Seeing the bigger picture
•Communicating and influencing
•Working together
•Delivering at pace
Technical:
Digital marketing knowledge and capability - To be assessed via a presentation at interview
Valuing Our People
•Competitive salary
•Generous pension scheme
•A discretionary non-contractual performance related bonus
•Working remotely in addition to working in advertised office location
•Flexi time scheme (available for B1-B6)
•Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays
Working Flexibly, Delivering Outcomes
GCA operates a smarter working model that balances flexibility with collaboration. Successful candidates are expected to spend at least 26 days per quarter (approximately 2 days per week, pro-rata) at their contracted office, another GCA site, or off-site for meetings. For the remainder of the time, you may work from home or another suitable location that meets business needs.
Selection Process
A reserve list may be held for up to 12 months, which the Civil Service may use to fill future suitably similar vacancies across government for candidates who are considered appointable following interview. Please note that as part of this recruitment process, if you are unsuccessful at the interview stage but are close to the benchmark score you may be considered for and offered a role at a lower pay band within the same job family.
