# Chief Marketing Officer
📍 Belgrade, Serbia (office) · Full-time
Porta Rai is a 5-star condo-hotel on Velika Plaža, Montenegro, backed by Karisma Hotels & Resorts and Dobrov & Family Group. We're looking for a CMO to build the marketing function from day one.
The role: Full ownership of marketing: strategy, team, P&L and performance. Reports directly to the CEO and works closely with investors. Strategic in scope, hands-on in execution.
What you'll do
•Build the international lead-gen engine for HNW buyers (EU, MENA, CIS, UK)
•Run paid media hands-on: Meta, Google Ads, programmatic
•Set up tracking and attribution (GA4, GTM, CAPI, server-side), CRM and automation
•Lead brand positioning, content, SEO/AEO and sales enablement
•Build and lead the in-house team and external agencies
•Build an AI-first marketing operation
What we're looking for
•8+ years in marketing leadership, 5+ in digital for luxury real estate, hospitality or high-ticket international sales
•A track record of lead gen that converted into closed deals, backed by numbers
•Hands-on with Meta/Google Ads, GA4 and CRM (HubSpot, Salesforce or similar)
•Comfortable working at C-level and with investors
•Fluent English
What we offer
•Building the marketing for a flagship Adriatic project from scratch
•A direct line to the CEO and full ownership of strategy, team and budget
•An international environment with exposure to senior investors
•Competitive compensation that matches the seniority of the role
