About
We are an international next-generation brokerage company actively expanding across the LatAm, MENA, South Asia, and Southeast Asia markets. Our mission is to provide traders with access to innovative trading and copy-trading solutions through a modern, technology-driven ecosystem. Clients can trade a wide range of financial instruments, including Forex, Stocks, Cryptocurrencies, Indices, Synthetic Indices, and Commodities. We combine advanced trading technology with AI-powered features designed to enhance the overall trading experience.
Responsibilities
•Own the full marketing P&L — brand investment, performance budget, creative production, and lifecycle communications — across all target GEOs (LatAm, MENA, SA, SEA)
•Scale paid user acquisition from current levels to $1M+/month while maintaining or improving CAC and LTV/CAC ratio; own channel mix across Google, Meta, TikTok, programmatic, push/pop, and native
•Build the brand in target markets — own content, PR, social, SEO, and reputation/review management (Trustpilot, WikiFX, ForexPeaceArmy)
•Own the homepage and all marketing pages — conversion rate optimization, A/B testing, localization, and landing page performance per campaign
•Own the CRM communications platform (email, push, SMS) and all outbound client communications; execute lifecycle campaigns against Retention's strategic briefs
•Lead Product Marketing — go-to-market for new products and features, competitive positioning, sales enablement for the call center, feature adoption campaigns
•Lead Event Marketing — industry conferences (iFX, Finance Magnates), IB events, webinars, and partnership co-marketing
•Own the full creative pipeline — ads, landing pages, video content, and A/B creative testing; build in-house creative capacity to support scale
•Partner with Sales to align lead quality with CC productivity; provide lead quality feedback loops from UA back into targeting and creative strategy
•Partner with IB/Affiliates on co-marketing and brand consistency across partner channels
•Own MMP (Adjust) implementation, attribution model, and fraud prevention; ensure data integrity across all acquisition channels
•Build and maintain the marketing analytics stack — channel P&L, cohort analysis, creative performance, campaign ROI — in partnership with the Data & BI team
•Build, manage, and develop a scaled marketing team across brand, performance, creative, web, CRM comms, product marketing, and events
•Be accountable for key marketing KPIs: CAC (blended and per GEO), FTDs, blended ROAS, LTV/CAC, organic FTDs, brand search volume, homepage conversion rate, and campaign contribution to retention
Requirements
•7+ years of marketing leadership experience within CFD/Forex/fintech/iGaming or other high-velocity regulated B2C industries
•Proven track record of scaling paid user acquisition to $1M+/month while maintaining disciplined unit economics (CAC, LTV/CAC, payback)
•Strong hands-on performance marketing background — personally run mediabuy on Google, Meta, TikTok, programmatic, and/or push/pop networks; comfortable in ad platforms, not just reviewing dashboards
•Proven ability to build brand alongside performance — understanding that brand investment compounds performance efficiency and knowing how to balance the two
•Deep understanding of the full marketing funnel — awareness, acquisition, conversion, retention — and how marketing interacts with Sales/CC, IB/Affiliates, and Retention
•Strong experience with MMP platforms (Adjust, AppsFlyer, or equivalent), attribution modelling, and mobile attribution mechanics
•Hands-on experience with CRM/lifecycle platforms (email, push, SMS) and understanding of how lifecycle communications drive LTV, churn, and reactivation
•Strong analytical mindset — comfortable working with channel P&L, cohort analysis, CAC/LTV modelling, and creative performance analytics
•Experience managing creative production at scale — briefing, producing, testing, and iterating on ad creative and landing pages
•Experience leading Product Marketing (GTM for new products/features) and Event Marketing (conferences, webinars, industry events)
•Experience with SEO, content marketing, and reputation/review management — especially in trust-sensitive categories
•Strong people leadership — have built and managed marketing teams of 15+ people across multiple sub-disciplines
•Excellent stakeholder management — comfortable at executive leadership team level, working closely with the CEO, COO, and other C-level functional leaders
•English level — C1+
Nice to have: Spanish, Arabic, or Portuguese language proficiency is a strong plus
Conditions
•KPI-based bonus system
•Participation in a large-scale international project at an active growth stage
•High level of autonomy and direct access to the CEO and COO
•Professional product, operations, and management teams
•A C-level seat on the executive leadership team — you will own one of the most visible and impactful functions in the company, with direct influence on the company's growth trajectory
