About the Role
Ole & Steen is looking for a Marketing Manager to lead our UK marketing and turn a much-loved Danish bakery brand into a name more people know, visit and return to. Reporting to the Sales & Marketing Director, you'll own the annual marketing plan and the UK marketing calendar. You'll work across digital, social, CRM, PR and in-store, and with agencies and teams in Operations, Product, Digital and Leadership, to create campaigns that drive awareness, footfall, loyalty and sales.
Responsibilities
•Plan and lead: turn commercial goals into clear priorities, campaigns and measurable KPIs, and manage the marketing budget so every pound delivers.
•Bring the brand to life: deliver integrated campaigns across digital, social, CRM, PR and in-store, telling the story of our Danish heritage, product quality and craftsmanship.
•Grow digital and CRM: develop our UK website, work with our Denmark Digital Team on loyalty, app content and customer communications, and steer paid media and social to maximise ROI.
•Build reach and partnerships: secure PR coverage, spot brand partnerships and cultural moments, and support activity across Deliveroo and Uber Eats.
•Work with people: manage agencies, collaborate with the Marketing Executive, and build strong relationships across the business.
Requirements
•Previous Marketing Manager experience, ideally in hospitality, retail, food and beverage, or consumer brands.
•A track record of delivering integrated, multi-channel campaigns.
•Experience managing agencies, budgets and multiple stakeholders.
•Strong knowledge of digital marketing, CRM, social media and brand development.
•A commercial mindset that balances creativity with results, and confidence using data to optimise performance.
•Excellent communication, and the organisation to run several projects at once.
•A proactive, hands-on approach in a fast-paced environment.
Conditions
No conditions stated in the posting.
