About
Aerogen develops aerosol drug delivery technology for acute care and serves patients in more than 80 countries.
Responsibilities
•Develop an annual marketing plan with regional leadership to drive brand awareness, revenue growth, market share, and adoption of Aerogen technology
•Develop customer communications programs across channels, manage regional campaign rollouts, and track ROI
•Develop and execute product and solutions launches with Commercial Leadership, including regional downstream launch strategies
•Develop and implement an events calendar with audience information, messaging, an ROI calculator, and an omnichannel marketing plan
•Onboard distributors with the commercial team, educate them on branding and marketing practices, and maintain communications about market activities and updates
•Coordinate participation in national customer-facing events, including displays, promotions, lead generation, vendor solutions, reporting, surveys, follow-up, and ROI tracking
•Own, track, and manage spending within budget and approval processes; report monthly on budget and forecasts
•Develop contributed article ideas and press releases as part of the broader market awareness strategy
•Integrate KOL strategy with marketing and communications plans and showcase customer engagement activities and outputs
•Own Peer to Peer Education in the market, including symposiums, workshops, webinars, accreditation, and the launch and ongoing management of the AeroED education portal
•Work with key societies and medical affairs to build education programs, support events, and influence guidelines
•Ensure regional compliance with corporate brand guidelines and train distributors on logo use and brand representation
Requirements
•Proven experience in healthcare industry marketing
•Experience creating strategic work plans and executing programs to achieve specific goals
•Experience owning budgets, building and executing strategic marketing, and demonstrating ROI
•Strong proficiency in English
•Based in the region and able to travel at least 40% of the time
Nice to have
•Bachelor's Degree in any subject
•A post-graduate qualification in Business or Marketing or equivalent job experience
•Prior commercial experience
•Medical device experience
•Respiratory therapeutic area experience
•Acute care hospital setting experience
•Experience working with local and global stakeholders across sales, marketing, operations, and analytics
•Proficiency with Microsoft Office suite and a CRM platform (ideally Salesforce)
•French, Spanish, and any additional cluster language
Benefits
•Competitive bonus plan
•Above-market life insurance
•Opportunities for development and professional growth
•Aerogen Connect employee-led program
•The company donates 1% of profits and time to charities and organizations
