Business Media Central Asia (BMCA)

marketing manager for exhibition projects

In short

Marketing manager role at BMCA, operator of the "EXPO" International Exhibition Center in Astana, developing and executing marketing strategies for exhibition projects and events. The role covers digital and offline campaigns, social media, event marketing, market research, and partner relations, working closely with sales and operations teams. Requires a marketing/business degree or equivalent experience, fluency in English and local languages, and strong organizational skills for managing multiple on-site deadlines. It's an on-site, full-time position at a middle seniority level.

Описание компании
Business Media Central Asia (BMCA) is part of an international holding that organizes exhibition projects across Central Asia in partnership with global event organizers. Since 2021, BMCA has operated the International Exhibition Center "EXPO" and specializes in large-scale trade shows, conferences, and corporate events.
Задачи
•Develop and execute marketing strategies for exhibition projects and events
•Manage digital and offline marketing campaigns
•Coordinate promotional materials
•Oversee social media and website content
•Support lead generation and client acquisition efforts
•Analyze market trends
•Prepare performance reports
•Collaborate with sales, operations, and event management teams to ensure consistent messaging and effective promotion
•Maintain relationships with partners, sponsors, and exhibitors
•Support on-site marketing activities during events
Требования
•Skills in marketing strategy development, campaign planning, and brand positioning
•Skills in digital marketing, social media management, and online content creation
•Skills in event marketing, promotional activities, and coordinating marketing materials for exhibitions and conferences
•Skills in market research, data analysis, and campaign performance and audience behavior reporting
•Strong communication, presentation, and stakeholder management skills
•Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
•Proficiency in commonly used marketing tools and platforms, including CRM systems, email marketing tools, and analytics platforms
•Solid MS Office skills
•Fluency in English and local languages
•Ability to write clear, professional marketing and business communications
•Strong organizational skills and attention to detail
•Ability to manage multiple projects and deadlines on-site in a fast-paced environment
Nice to have: Relevant experience in B2B marketing, events or exhibition industry, or related sectors.
Условия
On-site position at the International Exhibition Center "EXPO" in Astana.

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