About
Playnetic is evolving its business strategy and brand vision in the iGaming market.
Responsibilities
•Develop and implement a comprehensive marketing strategy aligned with the CEO's long-term vision and business goals, covering all marketing verticals
•Grow Playnetic's brand identity and market position, ensuring consistency across marketing pillars and communication platforms
•Establish and manage the annual marketing budget, and work with the CEO and CFO on quarterly financial planning and forecasting to maximize spending efficiency
•Work with the Chief Product Officer and Games Studio team on go-to-market plans for game launches that support the roadmap and communicate the studio's capabilities and game quality
•Collaborate with Commercial teams on partner and customer engagement initiatives, including sales collateral, communication materials, and promotional merchandise
•Manage marketing channels, including the website and social media, to increase brand and game visibility and communicate company growth
•Manage and deliver company events, including industry trade shows such as ICE and SBC, conferences, customer events, and employee events
•Create and deliver PR strategy, affiliate engagement, and media buying plans, including leadership profiling, game releases, press releases, feature articles, and speaking engagements
•Analyze SEO, Google Analytics, competitor monitoring, and other key metrics to identify and improve marketing channel engagement
•Partner with the HR Director to create and deliver content for employee engagement initiatives, internal communications, and Business Update Town Hall meetings
Requirements
•At least 4 years of proven senior marketing experience, including hands-on strategic planning and delivery in the Gaming industry
•Strong planning and organizational skills, with the ability to execute multiple projects simultaneously in a fast-paced environment
•Ability to adapt quickly and calmly, solve problems, and adjust plans and delivery when needed
•Strong communication and management skills; confidence working with senior C-level leaders and Finance, Commercial, Technology, and Product teams
•Strong verbal and written communication skills, creative vision, and a hands-on approach to delivering ideas
•Experience managing and building strong third-party relationships with vendors, including PR agencies, trade show stand contractors, and marketing agencies
•Strong knowledge of digital marketing disciplines and CRM platforms, including WordPress and Google Analytics
•Strong presentation skills and proficiency with MS Office programmes
Conditions
Not specified in the posting.
