About the role
HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are seeking a driven and strategic Marketing Data Analyst to join our team.
Responsibilities
•Design, implement, and maintain reporting frameworks to monitor marketing operations and performance.
•Conduct in-depth data analysis to uncover opportunities for growth and cost efficiencies.
•Evaluate marketing-business metrics and provide ROI analysis for marketing campaigns.
•Analyse large datasets and deliver actionable recommendations to support marketing objectives.
•Develop user demographics, behaviour insights, and segmentation strategies for optimised targeting.
•Build and maintain marketing dashboards for tracking KPIs and campaign performance.
•Collaborate with marketing teams to identify data needs and deliver insightful solutions.
•Plan and analyse A/B tests to improve key marketing KPIs.
•Transform complex marketing questions into quantifiable metrics and insights.
•Utilise product usage data to develop predictive customer retention models.
•Conduct customer lifetime value analysis and spending benchmarks.
•Measure and analyse the impact of segmentation and targeting strategies.
•Continuously drive improvements in data sources, predictive analytics, and automation processes.
Requirements
•BS/MSc in Marketing, Mathematics, Statistics, Finance, Data Science, or a related field.
•3+ years of experience in analysing and optimising email remarketing campaigns to improve customer retention and conversion rates.
•Advanced knowledge of Microsoft Excel (a must) and proficiency in data visualisation tools like Power BI or Tableau.
•Advanced skills in SQL and knowledge of Python for data analysis.
•Hands-on experience with Google Analytics, Google Ads, Bing Ads, Meta Ads, Criteo, and various media buying platforms.
•Strong ability to analyse marketing performance, interpret complex data sets, and provide clear insights.
•Meticulous when working with data to ensure accuracy and quality.
•Ability to manage multiple tasks, prioritise workload, and work efficiently under pressure.
•Excellent verbal and written communication skills in English.
•Eagerness for ongoing professional development and upskilling in marketing analytics.
•Applicants must be eligible or have legal authorization to work in the country where the position is based.
Nice to have: Experience in the financial, fintech, or FX services industry is an advantage.
Benefits
•Hybrid Work Model (2 days working from home)
•Wolt Meal Allowance
•Comprehensive Health Insurance
•Provident Fund (upon completion of the trial period)
•Summer Short Fridays (August)
•Additional Paid Annual Leave (up to 30 days, based on years of service)
•Birthday Leave
•Udemy Business access
•Gym Membership
•Referral Bonus Program
•Additional Support
•Visa Sponsorship and Relocation Assistance
