About the role
At Inizio Engage, we develop communication, promotion and sales solutions for the Pharmaceutical Industry, serving leading companies in the industry both locally and globally. Inizio Engage is recruiting a Marketing & Business Analyst to join a project at a leading company, with responsibility for managing and developing brands, ensuring the execution of the marketing strategy and achievement of business objectives. This is a temporary position covering a colleague's maternity leave, with an expected duration of 6 months to 1 year.
Responsibilities
•Manage the brands under your responsibility, ensuring that the defined objectives are met
•Define and implement the medium- and long-term marketing strategy
•Develop growth strategies (product innovation, communication, commercial initiatives, among others)
•Plan and monitor the execution of campaigns and media plans
•Define and ensure the execution of communication materials and elements (media and point of sale)
•Manage and control the marketing budget
•Collect and analyse market and competitor information to support decision-making
•Analyse the performance and impact of marketing activities, ensuring alignment with the commercial area on sales forecasts
•Develop quantitative and qualitative market analyses
•Prepare demand forecasts (forecast)
•Plan, organise and monitor events
•Coordinate and develop events
Requirements
•Higher education (preferably in Marketing, Management or similar fields)
•3 to 4 years of professional experience in marketing roles (preferably in the OTC, FMCG or dermocosmetics sectors)
•Experience in digital marketing, omnichannel campaigns, campaign implementation, promotional management and ROI analysis
•Experience in market analysis (e.g. IQVIA/IMS, Nielsen or similar)
•Advanced proficiency in Microsoft Office
•Fluency in English
•Strategic vision and results orientation
•Analytical ability and critical thinking
•Decision-making ability
•Good organisational, planning and priority management skills
•Excellent communication and teamwork skills
Conditions
•Employment contract
•Social benefits currently in force at the company
•Compensation commensurate with the experience demonstrated
