About GiveDirectly
What if the most effective way to fight poverty was also the simplest: give people money and trust them to decide what they need? Since 2011, GiveDirectly has proven that idea at scale. We've delivered more than $1B in cash directly to 2+ million people living in poverty and crisis across 15 countries, and rigorous research shows the results: healthier kids, stronger businesses, sturdier homes, and more resilient families and local economies. Cash is now widely recognized as one of the most scalable, cost-effective, and dignified forms of aid.
Our ambition goes beyond our own programs. We want cash to become the benchmark for aid, much as the index fund became the benchmark for investing, so that every aid dollar is held to one question: is this doing more good than giving the money directly to people living in poverty? We're growing fast, and this is a rare and important moment to join. We expect to hit $1B in revenue in 2026 with significant growth forecast for 2027. At the same time we are building a new technology stack and operating model designed for a roughly 10x change in scale, and we are actively pursuing partnerships with major funders to move even more money in bigger ways, to people who need it. We are known for our extensive integration of technology into field processes; our quantitative approach to performance measurement; and our commitment to rigorous, independent, experimental evaluation of our impact, with multiple Randomized Control Trials completed and others in progress.
As the Marketing Strategy and Operations Senior Manager, you will be the strategic right-hand implementer to the VP of Marketing. You will design and operate the marketing operating system that unlocks coordination and scale across the marketing ecosystem (content, media, social, paid, ambassadors, web, campaigns, automation). In this role you will not just create plans and processes but you will also own specific key initiatives providing hands-on support building, testing, and scaling new bets. You will draw on a deep understanding of B2B and B2C marketing tactics and channels.
Responsibilities
Marketing special projects and strategic initiatives (40%)
•Lead complex cross-functional marketing projects from problem definition through design, launch, test, iteration, and scale while measuring qualitative and quantitative impact
•Support marketing teams who need extra capacity or expertise in high priority projects by offering hands-on flex support or ownership of defined sub-problem areas
•Partner with marketing leadership to propose, prioritize, and scope the project portfolio
•Define success metrics and test plans up front, and report results candidly, including what didn't work
•Document what works, build playbooks, and hand off to a permanent owner or team
Marketing operations (40%)
•Own annual and quarterly planning and OKR discipline, translating strategic intent into priorities, milestones, and measurable outcomes
•Analyze marketing performance, trends, and customer insights to identify growth levers
•Lead the org through operating change, including the transition to AI-enabled ways of working
•Own marketing budget and headcount planning with Finance, building integrated resource plans and tradeoff recommendations
•Partner with People Team on headcount planning and scaling hiring plans
•Manage key marketing vendor evaluations, procurement, and onboarding of new tools
Marketing Chief of Staff (20%)
•Manage the leadership operating rhythm: staff meetings, business reviews, offsites, extended leadership meetings, all-hands, off-site retreats
•Act as a strategic thought partner and advisor to marketing leadership on key decisions, priorities, and emerging opportunities; provide high candor feedback to executive leadership
•Support leadership in navigating ambiguity, aligning stakeholders, team management, and driving execution
Requirements
•5–7 years in strategy, chief of staff, management consulting, indie hacker, agency, or marketing/growth or GTM operations
•Experience with a wide range of tactics and channels (not all required): lifecycle marketing, SEO, SMS and push, paid channels, social, content, and creator, earned media, thought leadership, events, B2B and/or B2C, SaaS marketing, digital marketing, segmentation
•A first-principles thinker who can break a complex process into parts, decide what to change, automate with AI, or keep human, and connect the dots across functions
•Proven record leading complex cross-functional initiatives in fast-paced, ambiguous environments
•Highly organized and detail-oriented, with strong program management skills
•Experience working with large marketing budgets: including forecasts, budgeting, headcount planning, investment tradeoffs
•Experience with hiring, recruiting, and onboarding operations
•Excellent presentation skills; experience building exec-level decks
•Experience managing executive operating rhythms, leadership meetings, business reviews, offsites, and planning forums
•Familiarity with common marketing tech stack tools
Role details
•Level: Senior Manager
•Reports to: VP of Marketing
•Travel requirement: must be able to travel ~2–5 times per year to one of GiveDirectly's countries of operation for team retreats, meetings, field visits
Location
At this stage of GiveDirectly's growth and scale, hiring is prioritized in the following countries, where GiveDirectly can employ you through a GD entity or an established employer of record: Cameroon, Canada, Colombia, DRC, Germany, Ghana, Kenya, Malawi, Mozambique, Netherlands, Nigeria, Poland, Portugal, Rwanda, South Africa, Spain, Turkey, Uganda, United Kingdom, and United States. This list reflects where employment infrastructure is established today, and may evolve. If you're based elsewhere and not open to relocation, GiveDirectly may not be able to consider your application for this role right now. GiveDirectly is unable to sponsor or take over sponsorship of employment visas in the U.S. or U.K. at this time.
Compensation
This role is fully remote. GiveDirectly uses an accredited third-party salary aggregator to calculate competitive pay based on role, location, and cost of living, and has a no-negotiation policy to ensure equitable pay across roles. If you are not based in Kenya, the US, or the UK, an estimated salary benchmark for your country will be shared during the hiring process.
•United States: Base Salary $120,750, Bonus target 10%, Annual Benefits Stipend $21,393
•United Kingdom: Base Salary £77,600, Bonus target 10%, Annual Benefits Stipend £2,760
•Kenya: Base Salary $83,820, Bonus target 10%, Annual Benefits Stipend $8,454
Unless otherwise noted, the benefits stipend may be used to cover benefits or taken as additional taxable income.
Culture
Our team spans 20+ countries and 69 languages. Our culture is candid, analytical, and non-hierarchical. We expect high ownership and give people real responsibility early. Our values: Recipients first; Team next; Be proactively candid; Create positive energy; Think rigorously, act quickly; Know yourself and grow; Accept reality, propose solutions; Be productively ambitious.
GiveDirectly is one of Time100's Most Influential Companies of 2026, and its work has been covered by The Economist, NPR, TED, and The Washington Post.
