About the Role
We are looking for a proactive and highly organized Manager, Global Advertising Operation to join our team. This role is a cornerstone of our operational workflow, focusing on the precise execution of the technical and administrative tasks that underpin our global paid media campaigns.
Reporting to the Global Director, Paid Media, you will be a key hands-on contributor responsible for managing support requests, implementing campaign tracking, and maintaining the data integrity of our advertising systems. The role also includes supporting global reporting and data integration initiatives, executing PO requisitions and monthly financial reconciliation activities, and maintaining process documentation, governance guidelines, and team resources within the SharePoint environment.
We are also looking for someone who can help transform the current processes and lead & strategize automation initiatives into scalable workflows, to improve operational efficiency.
What this job involves
As a Manager, Global Advertising Operations, you will be directly responsible for:
Leadership:
•Ownership of Ad Platforms tagging/tracking implementations (e.g., leading tracking setup for multi-market launches - Google, LinkedIn, Meta, etc.).
•Mentorship to junior AdOps team members or regional team members.
•Ability to work with external agencies and vendors.
Operational Support & Queue Management
•Owning and managing the day-to-day AdOps support queue, acting as the first point of contact for marketer requests.
•Providing timely resolution for routine technical and administrative issues.
•Executing user access requests across paid media platforms, ensuring compliance with established governance protocols.
Technical Implementation & Campaign Support
•Performing the hands-on implementation of all standard paid media tracking, including pixels and floodlight tags using Google Tag Manager and other tagging systems.
•Assisting the Manager with the deployment and validation of advanced tracking solutions like CAPI and Enhanced Conversions.
•Conducting quality assurance checks on campaign setups to ensure all tracking is firing correctly before launch.
Financial & Data Administration
•Executing PO requisitions for campaigns and platform expenses in the financial system.
•Assisting with the monthly financial reconciliation process by pulling data and preparing reports.
•Maintaining core process documentation, governance guidelines, and resources on the team's SharePoint site.
Governance & Process Adherence
•Enforcing global campaign naming conventions by regularly auditing platform data and coordinating corrections with campaign owners.
•Supporting the onboarding of new vendors and agencies from a systems and process perspective.
•Identifying opportunities to improve existing workflows and suggesting efficiencies to the Manager.
What we're looking for
•5+ years of direct experience in hands-on advertising operations or digital marketing role.
•Prior experience mentoring a junior team member.
•Practical experience with Google Tag Manager and other tagging systems implementing tracking pixels for major ad platforms (Google, LinkedIn, Meta, ...).
•Highly organized, process-driven, and possesses a keen eye for detail.
•A proactive problem-solver with the ability to manage multiple tasks and deadlines effectively.
•Strong written and verbal communication skills for providing clear support to stakeholders.
•Familiarity with project management tools (e.g., Workfront) and proficiency in Microsoft Excel.
•An eagerness to learn and grow within the dynamic field of advertising technology and operations.
Location
On-site – Lisbon, PRT
