About Toloka
At Toloka AI we create data that powers leading GenAI models and innovations. We work with frontier labs, big tech, renowned AI startups, enterprises and non-profit research organizations worldwide. We use a combination of Experts + Crowd + Tech Platform to teach AI models to reason and evaluate their efficacy and safety.
Responsibilities
•Build integrated campaigns across Toloka's priority audiences, solutions, launches, and market moments with clear messaging and business goals
•Drive enterprise pipeline through coordinated ABM, content, events, paid, executive engagement, and outbound
•Accelerate self-service growth by improving acquisition, activation, and repeat usage among AI engineers and technical teams
•Orchestrate launches and market moments to create sustained awareness, engagement, and demand
•Maximize channel performance across events, paid media, web, email, social, and other campaign channels
•Test, learn, and scale by continuously optimizing audiences, messaging, creative, offers, and conversion paths
•Measure business impact across account engagement, pipeline, product adoption, acquisition, and category awareness
Requirements
•6+ years of B2B marketing experience owning integrated demand-generation programs
•Experience marketing technical products, ideally AI, ML, developer tools, data, cloud, or enterprise software
•Proven ability to drive pipeline across both enterprise sales-led and self-service/PLG motions
•Experience marketing to technical audiences across channels including paid, events, content, ABM, and lifecycle
•Strong analytical, program management, and optimization skills
•Strong creative judgment with the ability to move quickly in a fast-changing environment
Conditions
No conditions specified in the posting.
