BRLO

Inside sales manager for beverages

In short

Inside Sales Manager role at BRLO, a craft brewery and beverage company, focused on B2B telephone and digital sales for the ROY Kombucha line and BRLO beer portfolio. Supports gastronomy and retail customers not covered by field sales, handles outbound calls, order entry, and account growth, with occasional trade fair attendance. Requires B2B/Inside Sales experience, ERP system knowledge, and fluent German plus good English.

About
BRLO stands for craft brewing, creative drinks, and a clear commitment to sustainability and diversity. We are looking to strengthen our Sales Team with an Inside Sales representative, with a special focus on our ROY Kombucha line and, additionally, the BRLO beer portfolio. Do you enjoy picking up the phone, proactively reaching out to customers, and turning contacts into long-term business relationships and revenue? Do you also work in a structured way and make sure nothing falls through the cracks from the first conversation to the order? Then we should get to know each other.
Responsibilities
•Your focus is clearly on B2B sales by phone and digitally.
•You will mainly support gastronomy and retail customers in regions and accounts that are not regularly covered by the field sales team.
•You will support existing B2B customers, expand the partnership, and identify cross-selling and upselling opportunities.
•You will identify and proactively contact new customers in gastronomy, retail, and other relevant channels.
•You will understand your customers' needs, present the right products, handle objections confidently, and follow up consistently through to closing.
•You will independently enter orders and customer data into the system and keep track of open orders, delivery questions, and complaints.
•During our peak season, you will support the Sales Team in its day-to-day operations and ensure that existing customers receive reliable support.
•You will keep customer and order data accurate, organize your follow-ups, and work with a focus on results and KPIs.
•You will meet customers in person at around 3–4 trade fairs a year, together with our team.
Requirements
•You share our commitment to diversity, equality, and respectful collaboration.
•Experience in B2B sales, Inside Sales, Telesales, or sales administration.
•Confident in telephone outbound sales — reliable, persistent, and focused on closing.
•A structured, independent working style and a good sense for customer potential and sales targets.
•Experience with ERP or inventory management systems.
•Fluent German and good English.
Nice to have: Experience in FMCG, Food & Beverage, gastronomy, or retail is welcome; CRM or Afterbuy experience is a plus.
Benefits
•Cicerone certification program.
•A brand with a point of view.
•After-work beer.
•Flexible working hours.
•Good transport connections.
•Work from home.
•Employee discount at all our locations.
•One case of BRLO delivered to your home each month, free of charge.
•Free lunch every day.

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