About the Role
We are looking for a Senior Influencer Marketing Manager to build influencer marketing as a new performance channel for one of our core D2C subscription products — a product that has already acquired over 100 million users through paid ads on every major network. Influencers are a new channel for us: you will own it end to end — from the first plan to a scaled channel across Europe, Latin America and Asia. You will report to the Head of User Acquisition.
Responsibilities
•Build influencer marketing from zero: markets, platforms, creator tiers, deal models and budget, in a written plan.
•Launch first campaigns within your first month, then scale the ones that pay back.
•Prioritise markets by results: start where the cost per subscription is lowest, then expand.
•Find and qualify creators on TikTok, Instagram and YouTube in Europe, Latin America and Asia.
•Build a network of creators, agencies and creator networks in each region.
•Negotiate deals: flat fee, CPA, hybrid. Keep the cost of every deal tied to its result.
•Manage the full cycle: outreach, contract, brief, content approval, publication, payment.
•Set up tracking for every creator: unique links, attribution.
•Be fully accountable for the channel's data and metrics: spend, subscriptions, CPA and ROI per creator.
•Keep the numbers accurate and report weekly with a clear decision — rebook, scale or stop.
•Keep a database of creators, prices, results and learnings.
Requirements
•3+ years in influencer marketing with a performance focus — for D2C subscription apps, mobile apps or online products.
•Managed influencer budgets of $50K+ per month with measurable results: spend, number of creators, CPA or ROI (examples required).
•Hands-on experience in at least one of our regions: Europe, Latin America or Asia.
•Experience sourcing and negotiating with creators directly, not only through agencies.
•Experience with CPA and hybrid deals.
•Experience setting up tracking: links, attribution.
•Knowledge of TikTok, Instagram and YouTube rules for sponsored content.
•Fluent written & spoken English.
•Results over reach — measures every deal by subscriptions, not views.
•Owns the numbers — knows the CPA and ROI of every creator without asking an analyst.
•Hands-on — does outreach and negotiation personally.
•Thrives in a fast-paced environment — launches, measures and decides in days, not months.
•Organised — tracks every creator, deal and payment.
•Reliable — delivers what was promised, when it was promised.
Nice to Have
•Built an influencer channel from zero.
•Experience with influencer platforms and tools (Modash, CreatorIQ, Upfluence or similar).
•Experience with health, education or self-improvement products.
Conditions
•Build a new channel from zero, with large budgets and full ownership.
•Product with 100M+ users and proven ads to learn from.
•Remote work environment (work from anywhere).
•Competitive compensation — details shared during interview.
•Performance bonus tied to channel results, on top of salary.
•Company-provided equipment (if needed).
