About ASICS
ASICS is a sports brand founded in Japan in 1949. Its name stands for "Anima Sana in Corpore Sano" ("a Sound Mind in a Sound Body"), reflecting its belief that movement strengthens the body and uplifts the mind.
Responsibilities
•Co-create the three-year EMEA retail HR strategy with the VP HR
•Develop and roll out retail-specific HR toolkits, programmes, and practices that translate business objectives into practical people outcomes across all markets
•Serve as a trusted partner and coach to the Retail Leadership Team on people matters
•Lead HR support for growth, transformation, and change initiatives across the EMEA retail estate
•Directly manage the HR Retail Manager in Hoofddorp
•Align and inspire country HR Retail Advisors across EMEA through influence, not hierarchy, to deliver consistent people practices across markets
•Own complex employee relations matters across EMEA retail jurisdictions
•Ensure compliance with employment legislation across countries
•Lead restructures, consultations, and works council or union engagement where applicable
•Lead retail talent calibration, succession planning, and capability-building
•Partner with L&D on retail-specific learning and development initiatives for store populations
•Partner with TA on retail recruitment strategy
•Drive initiatives to improve candidate quality, hiring speed, and retention
•Support store openings and retail transformation projects
Requirements
•10+ years of HR experience, including experience as a senior HRBP or HR Director in a multi-country international environment
•Proven HR experience in multi-site retail or a consumer-facing business; understanding of store operations, seasonal workforce dynamics, and field-facing employee relations complexity
•Track record of building or harmonising HR practices across countries, including toolkits, policy frameworks, and change programmes
•Experience running restructures, store closures, or works council consultations
•Experience driving results through country partners and matrix teams without relying on direct headcount
•Strong EMEA employment law knowledge across at least one to two European jurisdictions
•Experience with multi-country employee relations risk and restructure consultation
•Comfortable setting strategy and personally delivering it without relying on a large team; energised by being an individual contributor at Director level
•Credibility with senior commercial stakeholders; able to coach and challenge Retail Directors and Country Managers on people matters
Benefits
•Access to an office gym and sports membership discount
•50% discount on ASICS gear
•Unlimited access to the Calm app
•Complimentary premium subscription to the Runkeeper Go™ app
•Wellness programme with exercise and educational sessions
•Professional support and meditation classes through OpenUp
•Access to working abroad for four weeks every year
