ASICS EMEA

HR Director, Retail

In short

This newly created HR Director, Retail role at ASICS EMEA leads the people agenda for the company's growing European retail business, building a three-year retail HR strategy and managing a direct report plus country HR Retail Advisors across EMEA. The job demands most: 10+ years of senior HRBP/HR Director experience in multi-country retail or consumer-facing businesses, strong knowledge of European employment law, and hands-on experience with restructurings, employee relations and works council consultations in a matrix organization. Based in Hoofddorp, Netherlands, hybrid working model.

HR Director, Retail
ASICS EMEA
📍 Hoofddorp, Netherlands (near Amsterdam)
ASICS EMEA is looking for an HR Director, Retail to lead the people agenda for its growing retail business across Europe.
This is a newly created role combining strategic HR leadership with hands-on execution. You'll work closely with the VP HR and Retail Leadership Team to build a three-year retail people strategy and strengthen HR practices across European markets.
What you'll do:
•Co-create and implement the three-year EMEA retail HR strategy
•Partner with retail leadership on organizational growth, transformation and change management
•Manage the HR Retail Manager in Hoofddorp and coordinate country HR Retail Advisors across EMEA
•Lead complex employee relations matters, restructurings and employment law compliance across multiple countries
•Drive talent management, succession planning and leadership development initiatives
•Partner with Talent Acquisition on workforce planning, recruitment strategy and new store openings
•Build consistent HR policies, toolkits and practices across European retail markets
What they're looking for:
•10+ years of HR experience, including senior HRBP or HR Director roles in an international, multi-country environment
•Strong retail HR expertise, ideally in multi-site retail or consumer-facing businesses
•Experience building and harmonizing HR practices across countries
•Proven experience managing restructurings, employee relations and works council consultations
•Strong knowledge of European employment legislation across at least 1–2 jurisdictions
•Experience leading and influencing cross-functional teams in matrix organizations
•Ability to combine strategic thinking with hands-on execution
•Strong stakeholder management skills and experience partnering with senior commercial leaders
What they offer:
•Hybrid working model
•Opportunity to work abroad for four weeks annually
•50% discount on ASICS products
•Office gym and sports membership discounts
•Access to Calm, Runkeeper Go and employee wellbeing programs

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