About the Role
Fortuna Distillery is a manufacturing and trading company with its own alcohol production. The company is launching its HoReCa sales direction in the Armenian market. We are looking for a manager who will create and develop this direction, from attracting the first partner establishment to building a team.
Responsibilities
•Study the HoReCa market, define target segments and priority development areas, and develop the strategy for launching the direction.
•Create a list of target establishments and plan their acquisition and the organization of the sales process.
•Attract new customers and develop cooperation with key partners: restaurants, bars, hotels, and chains.
•Conduct negotiations and develop a system of commercial terms.
•Ensure the company's product range and brands are represented and expanded on HoReCa beverage menus.
•Manage accounts receivable, plan and forecast sales.
Requirements
•Higher education in economics, management, or marketing.
•Experience in a leadership role in FMCG, alcoholic beverages, HoReCa, or distribution, as well as at least 5 years of experience in B2B sales.
•Knowledge of the HoReCa and distribution markets, regulations governing the circulation of alcoholic beverages, and establishment licensing requirements.
•Fluency in Armenian and Russian.
•Understanding of profit and loss statements (P&L), gross margin, and the impact of discounts and deferred payments on financial results.
•Experience working with CRM systems and building and managing the sales process, planning, and forecasting.
•Experience recruiting and managing a sales team.
Nice to have: Knowledge of English will be considered an advantage.
Conditions
•The opportunity to create a new sales direction and build your own team.
•Direct collaboration with the Sales Director and participation in shaping the direction's strategy.
•Compensation: fixed salary and a percentage commission on sales.
