About Electra
Electra operates a fast-charging network for electric vehicles and an eMSP, making EV charging simple and expanding charging infrastructure and services across Europe.
Responsibilities
•Define and drive the Growth strategy across acquisition, activation, and retention, aligned with revenue and profitability goals
•Own and allocate the Growth budget across countries, channels, and initiatives in coordination with local marketing leads
•Directly manage the Acquisition and Retention teams, setting objectives, priorities, and resourcing
•Challenge the teams' roadmaps and trade-offs, including CAC versus LTV and volume versus profitability
•Coordinate with country marketing leads to align central strategy with local execution
•Ensure best-in-class online visibility and top-of-funnel brand awareness
•Improve conversion to meet revenue targets and drive customer acquisition through Electra's app and badge
•Grow the active Electra+ subscriber base by increasing subscription acquisition and reducing churn
•Review Electra+ pricing and subscription economics to maintain profitability
•Adapt and deploy the France growth playbook across new markets, prioritizing Germany
•Balance central playbook ownership with local market insights, adapting execution to each country's maturity and customer dynamics
•Own Growth North Star metrics and report progress to leadership
•Promote AI and automation to improve marketing efficiency and team output
Requirements
•8+ years in growth, growth marketing, or growth product, ideally at a fast-scaling tech company that has undergone hyperscale
•Experience managing acquisition and retention functions, arbitrating trade-offs between them, and owning a multi-country budget
•Experience building a function from 0 to 1 and scaling it further
•Strong understanding of growth methodologies, analytics tools, and applied AI for marketing automation and team efficiency
•Comfortable working in a business combining physical operations and a digital product; able to champion the marketing function in a strongly tech-oriented culture
•Able to manage complex cross-functional relationships and adapt to multi-country contexts
•Fluent French and English
Conditions
•Attractive fixed and variable compensation, evaluated and paid quarterly
•Modern offices in the 2nd arrondissement of Paris
•Two remote working days per week
•Alan health insurance, 50% covered by Electra
•Meal vouchers via Swile Card: €10/day, 50% covered
•25 days of paid leave plus 12 RTT days
•SYNTEC collective agreement, including a vacation bonus and exceptional leave days
•Quarterly event with the Electra team
•CSE platform with culture, sports, and other benefits
•Professional challenge at a fast-growing scale-up
