Social Discovery Group

Head of design for AI products

In short

This role leads the design team (2 product designers, a UX writer, a researcher) for an AI companion/B2C product, owning the full user journey from ad creative to retention loops and driving conversion, retention and LTV through design. The company is part of Social Discovery Group, a group of social entertainment platforms. It requires 3+ years leading a design team of 3+ on B2C daily-use products (AI companions, social, dating, health & fitness, edtech, messengers) with 2M+ MAU or $50M+ revenue, strong Figma and design systems experience, A/B testing and RICE prioritization experience, and English at C1 or above. Fully remote, full-time.

About
Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG's products redefine the way people interact and connect with one another. Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.
Responsibilities
•Own the end-to-end the product's user experience — from ad creative and landing pages through onboarding, avatar selection, chat, media generation and retention loops — holding the whole journey consistent, not just individual screens.
•Grow product metrics through design: conversion to purchase, retention, LTV.
•Form hypotheses, prioritize them, validate through A/B tests and see them through to release.
•Set a single design direction and evolve the design system: UI, UX patterns, character visual style, generated content, animation and UX copy.
•Lead the design team (2 product designers, a UX writer, a researcher), build the processes and the cross-functional work with product, analytics, marketing and engineering.
•Turn research, user interviews and support insights into concrete roadmap initiatives aligned with business priorities.
Requirements
•3+ years leading a design team of 3 or more in B2C daily-use products — AI companions, social, dating, health & fitness, edtech, messengers; products with 2M+ MAU or $50M+ in revenue.
•Cases with measurable design impact on metrics: what you changed, why, and how it moved CR, retention or LTV — with before and after numbers.
•Strong product design expertise: UX, UI, user flows, information architecture, prototyping; confident in Figma; experience building and maintaining design systems.
•Proven cross-functional work with product and analytics: A/B testing, prioritization frameworks (RICE), data-driven decisions — design as part of the product, not a separate function.
•A strong visual eye and taste paired with an analytical mind; English at C1 or above.
Conditions
•Remote opportunity to work full-time.
•The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.
•Vacation 28 calendar days per year.
•7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave.
•Bonuses up to $5000 for recommending successful applicants for positions in the company.
•50% payment for professional training, international conferences, and meetings.
•Corporate discount for English lessons.
•Health benefits: according to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor's fees for yourself and close relatives (spouse, children).
•Workplace organization: the company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In other locations, the company provides reimbursement of workplace costs up to $1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years.
•Internal gamified gratitude system: receive bonuses from colleagues and exchange them for merchandise, team building activities, massage certificates, etc.

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