Role Overview
We're looking for a strategic, creative, and execution-oriented social media leader to own the global organic social media presence for Esko and its owned brands, including TraceGains and Artwork Flow.
This role develops and executes social strategy, creates and publishes content, grows and engages audiences, amplifies executive and employee voices, and measures performance across channels. Equal parts strategist and hands-on creator, this person will turn company narratives, customer stories, product innovation, industry insights, events, and thought leadership into social programs that build awareness, strengthen industry influence, and support business growth.
This is a hands-on role. The Global Social Media Manager will set the strategy and execute it, including writing posts, designing social assets, shooting and editing videos, managing the editorial calendar, publishing content, engaging with the community, and optimizing performance.
Responsibilities
•Own the global organic social media strategy, execution, and performance for TraceGains and Esko.
•Manage the social editorial calendar, content planning process, publishing schedule, and performance reporting.
•Develop audience, channel, content, and advocacy programs that build brand awareness, strengthen thought leadership, and increase industry influence.
•Create and publish social-first content, including written posts, graphics, carousels, and short-form video.
•Transform company narratives, customer stories, product innovation, events, and research into engaging social programs.
•Lead executive thought leadership and employee advocacy initiatives.
•Build and engage social communities while monitoring trends, conversations, and market opportunities.
•Partner across Marketing, Communications, Product, and Commercial teams to integrate social media into strategic initiatives.
•Ensure all social activity aligns with brand standards, legal guidelines, and platform best practices.
•Measure, analyze, and optimize social performance through a data-driven approach.
•Stay ahead of evolving platforms, technologies, AI tools, and industry best practices.
Qualifications
•3+ years of experience in social media marketing, content marketing, digital marketing, or a related field, preferably in B2B.
•Demonstrated success developing social strategy and personally executing content from concept through publication.
•Exceptional writing, editing, storytelling, and editorial judgment.
•A strong portfolio showing social copy, visual design, and short-form video work created or edited directly by the candidate.
•Proficiency with social design and video editing tools such as Adobe Creative Suite, Canva, Figma, CapCut, Premiere Pro, or comparable platforms.
•Strong knowledge of LinkedIn and YouTube, plus practical experience with other major and emerging social platforms.
•Experience with social media management, listening, and analytics tools.
•Experience supporting executive thought leadership or employee advocacy programs.
•Strong project and stakeholder management skills, with the ability to balance planned campaigns and real-time opportunities.
•Comfort using AI-assisted tools to improve content ideation, production, and repurposing workflows.
