Tencent

Game Analyst for market research

In short

This role involves tracking European and North American game market trends, evaluating overseas game investment opportunities, and producing market intelligence reports for Tencent Games' Game Research Center. It requires 3–5 years of experience in finance, consulting, market research, or investment analysis, strong knowledge of Western gaming markets, and a genuine passion for games. The position is senior, onsite in London, full-time, with English as the primary working language; no salary or benefits were disclosed.

About
Tencent Games is a global platform for game development, operations, and publishing, and the largest online game community in China. It has developed and operated over 140 games, providing cross-platform interactive entertainment to more than 800 million users across over 200 countries and regions. The company also promotes the esports industry and works with global partners to create digital experiences for players. Game Research Center studies the game industry, analyzes games, researches game design, analyzes data, and supports game development.
Responsibilities
•Track game market trends across Europe and the broader Western market, producing regular reports on genre trends, the competitive landscape, and industry developments
•Support investment evaluation of overseas game projects through market-level competitive analysis and commercial viability assessments of target titles and studios
•Monitor and analyze key game products, delivering structured product observations and market insights
•Participate in industry events and trade shows, synthesizing findings into comprehensive event and market reports
•Help build and maintain market intelligence assets, ensuring systematic data accumulation and continuous updates
Requirements
•3–5 years of relevant experience
•Background in finance, consulting, market research, or investment analysis
•Solid understanding of the European and North American gaming markets
•Familiarity with mainstream market data platforms and analytical tools
•Strong structured thinking and report-writing skills, with the ability to translate data into actionable business insights
•Genuine passion for games and extensive play experience, with the ability to form independent judgments on product quality and market reception
•English as the primary working language
Nice to have
•Experience in the games industry, especially in AI, UGC, or Shooter
•Proficiency in Chinese
Conditions
No conditions stated in the posting.

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