About the Role
Novakid is an online English school for kids. The Visitor Squad manages the funnel from a first visit to a paid lesson, including landing pages, registration and booking, a blog, and the visitor's personal account. It measures visitor-to-lead and visitor-to-booking performance and validates its work through experimentation.
*Instagram and Facebook belong to Meta Platforms Inc., whose activity is recognized as extremist and banned in the Russian Federation.
Responsibilities
•Develop and maintain the visitor's personal account and parts of the funnel, from landing pages to booked lessons
•Own attribution, including end-to-end visit tracking chains and UTM parameters, and diagnose gaps in V2L/V2B tracking
•Build server-side integrations with ad platforms such as Meta CAPI and TikTok Events API
•Write and debug backend code in Python and Node, including endpoints, caching, and server-side rendering
•Support A/B testing through rollouts, feature flags, and post-experiment code cleanup
•Investigate production incidents through Sentry and drive them to resolution
•Monitor and optimize public page speed and Core Web Vitals
Requirements
•3+ years of production experience with TypeScript and React
•Work independently on backend code in Python and Node.js, including endpoints, caching, and SSR debugging beyond a thin BFF layer
•Experience with analytics and tracking, including GTM, event tracking, and server-side conversion delivery
•Understand how data travels from click to report and locate data leaks or loss
•Apply a product mindset, working with metrics and hypotheses rather than just closing tickets
•English proficiency
Nice to Have
•GDPR and consent mechanism implementation on public pages
•Headless WordPress
•End-to-end testing with Playwright or Cypress
•SQL and BigQuery for self-verifying hypotheses using data
•CDN and edge caching such as CloudFront
•Hands-on experience with Sentry and handling production errors
Conditions
•Fully remote work
•Unlimited holidays
•A chance to shape the future of AI-driven education
•A fun, dynamic team building innovative products
