dentsu

Frontend developer CRO

In short

Frontend developer role focused on Conversion Rate Optimization (CRO) at Dentsu, a leading communications agency group in Spain. The role involves implementing A/B tests, multivariate tests and personalization experiences using Adobe Target, and building front-end components with JavaScript, HTML and CSS. It requires CRO experience, familiarity with digital analytics tools like Adobe Analytics or GA4, and fluency in English and Spanish. Hybrid work based in Barcelona, mid-level position requiring about 2 years of experience.

About Dentsu
Dentsu is the leading group in the communications industry in Spain, both qualitatively and quantitatively. For the sixth consecutive year, it holds the leading position in the InfoAdex ranking and in the latest RECMA report, achieving the largest lead recorded in recent years. In Spain, it has prominent agencies such as Carat (#1 in the InfoAdex ranking), iProspect (#3 in the InfoAdex ranking), dentsu X (#10 in InfoAdex), dentsu Story Lab, Dentsu Creative, Merkle, Omega CRM, Evolf and other specialized brands, all focused on growing their clients' businesses.
Responsibilities
•Implement A/B tests, multivariate tests and personalization experiences using Adobe Target.
•Develop and adapt front-end components for experiments using JavaScript, HTML and CSS.
•Validate and ensure the correct execution of experiments across different devices and browsers.
•Collaborate in analyzing results and identifying optimization opportunities.
•Support the definition and validation of experiment measurement and tracking.
•Document learnings and contribute to the continuous improvement of experimentation processes.
Requirements
•Experience in CRO (Conversion Rate Optimization) initiatives.
•Experience with Adobe Target or similar experimentation and personalization platforms.
•Knowledge of JavaScript, HTML and CSS.
•Familiarity with digital analytics tools such as Adobe Analytics or GA4.
•Interest in experimentation, data analysis and digital experience optimization.
•Fluent in English and Spanish.
Conditions
•Vacation: 26 working days, 3 Wellness Days, your birthday off, and December 24 and 31 off if they fall on a working day.
•Flexible working hours.
•Summer intensive working hours (from June 15 to September 15).
•Hybrid remote work policy.
•Professional development through the Dentsu University platform.
•Attractive compensation package.
•Access to a flexible benefits system (health insurance, restaurant vouchers, transport card, childcare voucher, specific training…).
•Employee Assistance Program.
•2 volunteering days, in line with our commitment to corporate responsibility and social impact.
•Excellent working environment. Dentsu received the Top Employer accreditation in 2024, 2025 and 2026 and the Happy Trainees certification in 2025 and 2026.

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