BF

Finance Manager Southeast Asia

In short

This role co-owns the regional P&L for Southeast Asia, sitting on the SEA Leadership Team and reporting jointly to the General Manager, SEA and the Finance Director, APAC. The company is a multinational consumer goods (FMCG/spirits) business, and the position leads and coaches a team of two finance professionals while driving pricing, profitability, and Revenue Growth Management analytics. It demands 5+ years of commercial finance experience in FMCG, strong financial systems skills (SAP, BW/BI, Excel, Tableau), and fluent English and Thai. The role is hybrid, based in Bangkok, with four office days and Fridays remote.

Meaningful Work From Day One
This position is a high-visibility role sitting directly on the SEA Leadership Team, playing a critical part in shaping regional business strategy and optimizing the financial performance of the Southeast Asia business. Reporting jointly to the General Manager, SEA and the Finance Director, APAC, you will hold co-ownership of the regional P&L. You will act as a key support, challenger, and strategic decision influencer to regional commercial leadership, driving sustainable and profitable top-line growth through advanced analytical insights and robust Revenue Growth Management (RGM) frameworks.
Additionally, you will lead, coach, and develop a team of two finance professionals, optimizing their alignment with cross-functional stakeholders.
This is an office/hybrid role (4 days a week at the office, Fridays working from home).
What You Can Expect
•Commercial Strategy & RGM: Drive regional pricing, profitability, and investment efficiency through deep-dive analytics on product, channel, and customer profitability.
•Financial Planning & Performance: Lead integrated forecasting, budgeting, and monthly business reporting, delivering high-impact financial presentations to senior leadership.
•OPEX & Operational Controls: Manage budgeting and tracking for Brand Expense, COGS, and SG&A, while ensuring P&L closing accuracy, data integrity, and system optimization.
•Strategic Leadership: Sit on the SEA Leadership Team to influence regional strategy, while coaching the finance team and partnering cross-functionally to safeguard business performance.
What You Bring to the Table
•Commercial Finance Leadership: Proven track record in a Finance Manager, Senior Commercial Finance, or equivalent business partnering role within a multinational consumer goods environment.
•Matrix & Stakeholder Management: Demonstrated experience navigating dual-reporting structures and operating effectively within a regional leadership team environment.
•People Management & Structure: Proven capability in leading, coaching, and developing team members to foster a high-performing finance culture.
•Influence & Challenge: Outstanding communication and interpersonal capabilities, with a proven ability to facilitate discussions, make recommendations, and constructively challenge stakeholders at all levels.
•Language Proficiency: Excellent written and verbal communication skills in English and Thai.
What Makes You Unique
•Education: Tertiary education with a Bachelor's or Master's degree in Business, Commerce, Finance, Accounting, or Economics.
•Professional Qualifications: Chartered Financial Analyst (CFA), Certified Public Accountant (CPA), Chartered Accountant (CA), or equivalent financial designation is highly preferred.
•Industry Expertise: 5+ years of commercial finance experience, with significant exposure to the Fast-Moving Consumer Goods (FMCG) sector.
•Technical Systems Mastery: Strong technical capability with financial systems including SAP, Business Warehouse (BW/BI), advanced Excel, PowerPoint, and data visualization software like Tableau.
•Mindset: A proactive, self-motivated approach to imparting finance know-how and a commercial mindset across Sales and Marketing teams to keep the organization aligned with financial targets.

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