TOPdesk

Field marketing manager

In short

This role leads field marketing and event strategy for a region at TOPdesk, an international service management software company, working in close partnership with regional Sales to build and deliver a pipeline plan. It covers owning lead/MQL/SQL/pipeline targets, localising global campaigns, running regional events and webinars, and feeding field intelligence back to Demand Gen. It requires proven multi-region field marketing or demand gen experience in B2B SaaS and strong stakeholder management skills. The role is hybrid, based in London, and requires UK work permission by the start date.

About TOPdesk
TOPdesk is an international software company that develops service management software for organizations across a wide range of industries. Founded over 30 years ago, we have grown to more than 700 colleagues across 8 countries, serving millions of users worldwide. We help organizations deliver better services through our software and expertise.
Responsibilities
•The marketing leader of your territory – you own the regional GTM plan end to end, in true partnership with your regional Sales leader, and you're accountable for the pipeline that plan is built to deliver
•Lead the Sales & Marketing relationship for your region: pipeline and forecasting calls, co-owned funnel metrics, agreement on what a qualified lead looks like
•Own lead, MQL, SQL, and pipeline targets for your region, tracked by new logo vs. upsell
•Run the quarterly work-back process with your Sales leader: turn the bookings target into a pipeline plan and close the gap
•Build the full-year regional GTM plan bottom-up, combining global direction with local market knowledge and pipeline targets
•Adjust the plan quarterly as a living document; decide which programs and events are worth your region's time within budget
•Localise global campaign briefs and GTM launches for your region's ICP, language, and buyer personas
•Select and run regional events, executive dinners, webinars, and shows with a clear activation playbook and meeting targets
•Own post-event follow-up so no lead in your region goes cold; feed field intelligence back to Demand Gen and Content
Requirements
•Proven experience in field marketing, events, or integrated demand gen, ideally multi-region
•Experience in B2B SaaS; track record building and managing a full event portfolio
•Confident operating rhythm: planning, prioritization, and stakeholder management
•Comfortable owning a number alongside Sales, not just reporting on activity
•The successful candidate must, by the start of the employment, have permission to work in the UK
Benefits
•26 days of holiday per year, plus public holidays and your birthday off
•Consistent career development and support from your sales manager
•Workplace flexibility: a hybrid of home/office working
•An annual training budget equivalent to 10% of your basic salary to be used on a wide variety of training opportunities
•Client exposure within the first 1–2 weeks of starting
•An exciting, supportive, international, and multicultural environment that prioritizes employee wellbeing and a healthy work-life balance
•Great company benefits including team outings and rewards, a generous pension plan, private healthcare, cycle-to-work scheme, tech scheme, Perkbox membership and more

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