RootstockLabs

director of sales for Bitcoin-backed lending

In short

This is a leadership sales role owning the Rootstock Vaults sales plan for Bitcoin-backed lending, yield products, and on-chain capital markets, aimed at institutional buyers, funds, family offices, and treasuries. The company is a Web3/crypto infrastructure firm building Bitcoin-backed lending and tokenized real-world asset products. The role demands 10+ years of sell-side credit/lending/yield sales experience, prior leadership-level experience in this exact role at least twice, deep fluency in credit and yield products, Bitcoin and on-chain knowledge, and experience leading a mixed-skills team.

About RootstockLabs
RootstockLabs contributes to Rootstock, Bitcoin's financial infrastructure for lending, yield, and on-chain capital markets. It builds and commercializes Bitcoin-backed lending, tokenized real-world assets, and on-chain financial strategies for custodians, asset managers, and financial institutions.
Responsibilities
•Deliver and own the Rootstock Vaults sales plan, including ideal customer profiles, target lists, conversion assumptions, and a weekly forecast within the first 60 days
•Run a clean, repeatable sales process from month 3, qualifying and checking every counterparty before sharing terms, coding lost deals by reason, and updating the CRM pipeline weekly
•Grow the arm's-length loan book to agreed targets across multiple borrowers, with each loan priced at or above the credit-policy floor and at an agreed gross spread
•Onboard an agreed number of funds as customers buying dollar loans, dollar yield, or approved bitcoin yield through the direct route or the fund cell
•Bring in direct dollar supply from treasuries and trusts on competitive terms
Requirements
•10 or more years in sell-side roles selling credit, lending, or yield products to institutional buyers
•Experience performing this job at least twice before at leadership level, with meaningful time in each role
•Senior, proven relationships with family offices, high-net-worth clients, funds, treasuries, and bitcoin companies, able to bring real capital and a book of contacts in the target customer base
•Fluency in credit and yield products, including secured lending, LTV, margin calls, and yield against T-bills, with the ability to explain risks plainly
•Track record of building a pipeline from scratch, defining ideal customer profiles, sourcing and qualifying deals, and maintaining strict CRM discipline
•Strong negotiation skills and ability to work within a credit policy
•Bitcoin and on-chain fluency, including Rootstock, custody, and BPRO
•Compliance awareness, including KYC and KYB, qualified counterparties, and communication rules
•Persistence, initiative, and flexibility to sell a young product in an open market
•Integrity, strong listening skills, and clear oral and written communication
•Calm under pressure, fast-moving, organized, and maintaining high standards for yourself and the team
•Experience leading a mixed-skills team across business development, product structuring, sales, and account management, and hiring A-players
Conditions
•Competitive compensation package and unique benefits supporting growth and well-being
•Paid vacation and sick leave
•Access to training programs, language courses, and annual learning sponsorship
•Opportunity to work with cutting-edge blockchain technology in a global, diverse team

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