About the Company
Crimson Education is a college admissions consulting firm that helps students gain admission to top universities through expert-led guidance and data-driven strategies. It brings together admissions officers, professors, research mentors, and science fair coaches to support students' applications and academic projects. The company operates across 21 markets worldwide.
Responsibilities
•Own the paid digital marketing strategy for the CIS region in collaboration with country managers and local marketing teams
•Launch and manage campaigns across Meta, Google Search and Performance Max, Telegram Ads, and Yandex Ads
•Manage market budgets to support lead generation, revenue, and ROAS targets
•Design and run structured experiments to solve performance challenges and identify growth opportunities
•Monitor market and funnel health, connecting paid performance to lead quality, sales outcomes, revenue, and ROAS
•Track weekly, monthly, and year-over-year performance to identify trends, risks, and opportunities
•Investigate performance changes and turn data into recommendations and next steps
•Maintain accurate tracking, attribution, and reporting across advertising platforms, CRM, and internal data sources
•Analyze campaign performance, A/B test results, and revenue outcomes to identify optimization opportunities
•Compile and present analytics reports to regional and global stakeholders
•Align performance marketing with market priorities alongside country managers, local marketing, and sales teams
•Communicate performance changes, risks, opportunities, and recommendations proactively
•Drive agreed actions forward and gather market insights, sales feedback, and assets to improve performance
•Coordinate regional execution with the Senior Regional Digital Marketing Manager and global team members across time zones
•Share learnings and channel expertise across markets to support the Global Performance Marketing team
Requirements
•3–6 years of experience running paid digital advertising campaigns, ideally including hands-on Meta and Google Search/Performance Max experience
•Comfortable working with Telegram Ads and Yandex Ads, or open to developing expertise in them
•Excellent written and verbal English communication skills; experience working across international, cross-time-zone teams
•Strong analytical and problem-solving skills, with the ability to turn campaign data into actionable recommendations
•Able to take a strategy from idea to execution independently, without significant supervision
•Growth mindset and comfort working in a fully online, fast-paced environment
•Candidates must already have the legal right to work in Kazakhstan
Nice to Have
•Experience with HubSpot, Salesforce, or a similar CRM
•Experience across CIS markets (Russia, Kazakhstan, Ukraine, Baltics)
•Familiarity with AI tools in day-to-day marketing workflows
Conditions
•$1000 individual training budget per year
•Psychologist on staff
•Fireside chats and workshops
•Flexible working environment with autonomy to structure work
•Most roles have the option to work from one of the company's offices or remotely
•Visa sponsorship is not offered
*Instagram and Facebook are owned by Meta Platforms Inc., whose activities are recognized as extremist and banned in Russia.
