About ThreatDown
ThreatDown is a leader in elite Managed Detection and Response (MDR), purpose-built to empower resource-constrained security teams with high-efficacy protection, without the complexity. As attacks grow faster and more automated, ThreatDown pairs proprietary AI and threat research with analyst judgment to deploy in minutes to deliver high-efficacy protection. Recognized by MRG Effitas, AVLab, and G2, ThreatDown scales security operations to intercept sophisticated attacks at the speed of modern threats.
ThreatDown is looking for a conversion-obsessed, hands-on Digital Marketing Manager to own our corporate website as our primary global demand generation and pipeline engine. In this role, you will act as the operational owner of our web ecosystem, transforming traffic from paid and organic channels into qualified inbound pipeline. Operated with high autonomy, you will manage web optimization, landing page creation, and Conversion Rate Optimization (CRO) experiments. You will directly handle UX design and wireframing in Figma, while building and managing high-performing web journeys across WordPress and HubSpot.
Responsibilities
•Website as a Demand Engine: Own the day-to-day management, architecture, and optimization of the corporate website to maximize inbound lead capture, demo requests, and pipeline velocity
•Web CMS & Form Management (WordPress & HubSpot): Build, manage, and update site pages using WordPress, and configure forms, tracking, and conversion paths integrated seamlessly with HubSpot
•Conversion Rate Optimization (CRO) & Testing: Design, execute, and analyze continuous A/B and multivariate tests on high-value landing pages, forms, and CTAs to drive down acquisition costs
•Web Analytics & Attribution: Monitor conversion metrics, user behavior, and multi-channel attribution flows in partnership with Marketing Operations, providing actionable insights on traffic quality and pipeline contribution
Requirements
•Experience: 5+ years of B2B digital marketing experience with demonstrated focus on web management, CRO, and website-led demand generation within high-growth B2B tech, SaaS, or cybersecurity
•Commercial Mindset: Strong understanding of B2B buyer journeys, lead qualification, and inbound pipeline mechanics. Cybersecurity industry experience a plus
•Essential Tooling: Advanced, hands-on proficiency in WordPress (CMS, page builders, site architecture); deep expertise in HubSpot (Marketing Hub, forms, landing pages, tracking); solid practical skills in Figma for rapid UX/UI wireframing and web asset creation
•Data & Analytics: Working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and web testing platforms
Conditions
•Remote / Hybrid Ireland. Full-time
•Locations: Cork, Dublin, Ireland; Tallinn, Estonia
•Comprehensive medical, dental, and vision insurance coverage
•Employee Referral Bonus Program
•Wellness programs
•401k and employer matching (for US Employees)
•Comprehensive Time Off policy
