About
Hoxhunt develops AI-driven human risk management software that combines personalized cybersecurity training, real threat detection, and behavioral science to protect people and organizations from cyberattacks.
Responsibilities
•Build and run marketing programs that help existing customers discover and buy additional products and capabilities
•Identify customer segments and expansion signals with Customer Success, Sales, and RevOps, and turn them into targeted marketing programs
•Develop scalable digital campaigns and lifecycle programs, as well as targeted programs for high-value customer segments and accounts
•Turn product positioning, messaging, launches, and new capabilities into campaigns for existing customers
•Build repeatable cross-sell, product launch, and expansion programs
•Measure customer engagement, expansion opportunities, pipeline, and revenue to assess commercial impact and investment priorities
•Test and improve demand generation within the customer base
•Identify customer evidence needed across priority products, markets, industries, and use cases
•Find customers with strong results and turn their outcomes into stories, quotes, data points, videos, references, and other evidence
•Build a repeatable process for identifying strong customer stories
•Identify gaps in customer proof with Product Marketing, Sales, and Marketing, and address them
•Make customer proof easy for Sales and Marketing to find and use
•Build and manage a pool of customers willing to advocate for Hoxhunt
•Develop relationships with customers who can act as references, speakers, reviewers, and content contributors
•Match advocates to relevant opportunities while avoiding repeated reliance on the same customers
•Identify potential advocates with Customer Success and integrate advocacy into customer relationships
•Work across Product Marketing, Customer Success, Sales, Marketing, Growth, Regional Marketing, and RevOps to identify customers, create expansion opportunities, develop customer proof, and measure program impact
•Partner with Product Marketing to adapt positioning and messaging for existing customers and bring customer insights and evidence into the product story
•Partner with Customer Success and Sales to identify expansion potential, run customer marketing programs, and find advocates
•Provide Growth and Regional Marketing with customer stories, proof, and advocates to support demand generation and new business
•Partner with RevOps on customer data, segmentation, signals, and measurement
Requirements
•Solid experience in B2B SaaS customer marketing, expansion marketing, lifecycle marketing, or a related growth marketing role, with clear ownership of commercial outcomes
•Proven track record of building or significantly improving an expansion or customer marketing motion, with measurable business impact
•Deep understanding of customer data, segmentation, and behavioral signals for identifying expansion opportunities and creating targeted marketing programs
•Comfortable working with Customer Success and Sales, and understands how Marketing supports rather than replaces the customer relationship
•Able to find strong customer stories and turn them into compelling proof
•Comfortable with data and measuring engagement, opportunities, pipeline, and revenue
•Systems mindset, using data, automation, and AI to make customer marketing more targeted, repeatable, and scalable
•Builder's mentality and ability to start without a finished process
•Able to move between strategy and execution, including customer interviews and campaign launches
•Proven ability to work across teams and make progress when ownership is unclear
•Clear writing skills and ability to turn complex ideas and customer outcomes into simple, useful stories
Nice to have
•Experience building customer advocacy or reference programs
•Marketing multiple products to existing customers
•Expansion or account-based marketing
•Building customer lifecycle programs and automation
•Working in cybersecurity or another technical B2B category
Conditions
•Monthly salary of €4700 - €6000 depending on your experience
•Flexible hybrid work setting; expected to visit the Helsinki office weekly
•Extensive healthcare and other benefits
•Helsinki office includes a gym and swimming pool
•Homework assignment and on-site panel interview as part of the recruitment process
