dentsu

Deputy Lead Strategist Social Media& Influencer Marketing (m/w/d)

In short

Deputy Lead Strategist role at dentsu in Frankfurt (or Hamburg) overseeing social media and influencer marketing strategy for a global media agency network. The job combines strategic innovation and trend scouting, client consulting, supporting team leadership, and contributing to new business pitches. It requires at least 9 years of digital marketing experience (7+ in a media agency), deep social media platform expertise, budget responsibility, and proven pitch and presentation skills.</tldr> <parameter name="facts">{"country": "DE", "city": "Frankfurt", "industry": "Marketing/Advertising agency", "employment": "full_time", "seniority": "lead", "work_mode": "hybrid", "skills": ["Social Media Marketing", "Influencer Marketing", "Budget Forecasting", "Campaign Planning", "SEA", "Pitching", "Client Consulting", "Team Leadership"]}

About dentsu
Dentsu is a global agency network in marketing and advertising, founded in 1901 in Tokyo and today present in more than 145 countries. Together with clients, dentsu creates meaningful media experiences on leading global platforms, produces content and builds influencer programmes. With a unique combination of Media, Customer Experience Management and Creative, dentsu transforms business models and enables sustainable growth for brands, people and society.
We are looking for you as Deputy Lead Strategist Social Media & Influencer Marketing (m/w/d) in Frankfurt or Hamburg!
Your job at dentsu
Strategic Innovation
•Identification of trends: scouting disruptive technologies and developments (for example in the field of AI and its related facets) and assessing their relevance for the agency's and clients' business models
•Research and development
Consulting
•Consulting clients, the agency and other units in the agency group together with the Innovation and Transformation team
•Building and expanding client relationships
•Acting as a know-how multiplier for the agency group's competence
•Placing, conceiving and conducting workshops at clients and internally
•Transferring best practices between client teams and different agencies
Team Leadership and Motivation
•Supporting the functional leadership of the Social Media & Influencer Marketing team for Digital Media
•Further developing team members
•Motivating the team to deliver top performance in innovation and transformation
•Supporting the team in carrying the Innovation and Transformation team's mindset into the agency group
New Business / Account Defense
•Contributing to local and global pitches through personal presentation and/or by supporting the Strategy and New Business team
•Supporting cross- and upselling measures
Your skills for dentsu
•At least 9 years of experience in digital marketing, of which at least 7 years in a media agency
•Excellent expertise in the specialist area of social media (Meta, Pinterest, TikTok, Reddit, Snapchat, LinkedIn, Xing) as well as experience in strategic campaign planning, operational implementation, optimization, reporting and consulting, including budget responsibility
•Confident handling of budget forecasting, resource planning and efficiency optimization
•Broad digital understanding with additional deep knowledge in adjacent disciplines such as SEA (keyword: Social Search)
•Initial experience leading team members
•Proven pitch experience
•Very confident presentation skills
•Performance score at Dentsu should have been "Very strong" at least once
•Experience managing international major clients across multiple markets
•Several years of experience in direct client contact / consulting including regular meetings
•Completed degree with a focus on marketing or communications
•Experience with special projects and developing innovative solutions to optimize processes and meet special client requirements, demonstrable first mover on digital marketing topics
•Demonstrable experience in product innovation
•High self-motivation, demonstrable willingness to go the extra mile, demonstrable communication and presentation strength, high eloquence
Your benefits at dentsu
•💝 Social Impact: 2 additional volunteering days to support a cause close to your heart
•💖 Mental Health: 3 wellness days in addition to vacation days, Mental Health First Aider programme, and an Employee Assistance Program
•♻ Sustainability: Our offices use renewable energy, so you work CO₂-neutral with us
•🎓 Academy: Further training and development opportunities through our network and our in-house Academy
•💼 Learning Allowance: 40h per year in addition to statutory educational leave for personal and professional development
•🛍️ Corporate Benefits: Access to exclusive employee discounts via our Corporate Benefits platform
•💌 Company Pension Plan: Occupational pension scheme as a building block for your financial security
•✈️ Workation: Possibility to work temporarily from abroad
•💸 Refer a Friend: Recommend new talent and secure a bonus upon successful hiring
•🐶 Office Dogs: Furry companions are welcome in the office
Your conditions at dentsu
•🌍 Vacation: 27 days off per year
•🕒 Work model: Flexible working hours through flextime & home office possible, overtime is recorded from minute 1
•🍏 Daily Booster: Fresh fruit and coffee with (oat) milk every day in our offices
For questions, contact Silvia Stojcic, Talent Acquisition Business Partner.
Location: Frankfurt
Brand: Dentsu Media
Time Type: Full time
Contract Type: Permanent

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