About the Role
Netlify provides a platform for building, deploying, and scaling modern web applications. Millions of developers and organizations use it to compose production-ready, performant, and flexible web applications. Netlify is also developing an Agent Experience that enables intelligent agents to understand, interact with, and act on the platform.
Responsibilities
•Own the analytical understanding of PLG performance across activation, engagement, conversion, monetization, and retention, and identify opportunities proactively
•Partner with Product and Engineering leadership to turn behavioral insights into product bets, define what to test and how to measure it, and interpret the results
•Lead experimentation from hypothesis through decision, including study design, methodology, success metrics, guardrails, analysis, and recommendations
•Apply statistical rigor where it matters, judge when there is enough signal to decide, and help teams develop that judgment
•Build scalable analytical systems, including semantic models, trusted metrics, proactive monitoring, and AI-powered agents that surface opportunities
•Use AI to investigate faster, automate recurring analytical work, and test more hypotheses while maintaining sound judgment
•Identify gaps in measurement, event instrumentation, and metric definitions, and partner with Data and Product Engineering to address them
•Advise PLG leadership and use evidence and product judgment to influence investment decisions and roadmap priorities
•Influence product strategy through evidence, product instincts, and a clear point of view, without relying on formal authority
Requirements
•8+ Years of experience in product analytics, growth analytics, or data science, with high ownership and measurable impact on PLG or consumer product outcomes
•Deep understanding of product and growth dynamics across activation, engagement, conversion, monetization, and retention
•Ability to turn behavioral data into product hypotheses and carry them from insight through experimentation to measured outcomes
•Deep experimentation expertise, including study design, statistical reasoning, causal inference, and judgment about when results are sufficient
•Experience building analytical systems such as metrics layers, monitoring frameworks, or semantic models
•Actively use AI tools to accelerate investigations, automate repetitive work, and surface patterns
•Track record of influencing senior stakeholders and product direction through analytical reasoning, clear recommendations, and sound judgment
•Comfortable working autonomously in ambiguous problem spaces and determining which questions are most important
•Strong written and verbal communication skills in distributed environments, and ability to make complex findings clear and recommendations actionable
•Proactive in discovering opportunities, defining important questions, and shaping investment decisions with senior leaders
•Comfortable making decisions with imperfect information and explaining the reasoning
•Effective in remote-first, async environments; self-direction and written clarity are important
Conditions
•Salary range: $204,000 - $275,000 for most US-based locations
•Compensation ranges may vary by location, including for candidates outside the US or in premium markets
•Compensation includes participation in Netlify's equity plan and benefits
•Netlify is a Series D company that has raised over $200M
