DeepL

Customer marketing manager for Language AI

In short

This is a lead-level Customer Marketing Manager role at DeepL, sitting in Product Marketing and reporting to the VP, focused on surfacing and shipping customer stories, case studies and proof points to support brand, demand and sales. The company is a global Language AI business serving over 200,000 businesses, with a team spanning more than 90 nationalities. It requires many years of proven B2B marketing experience in customer marketing, content, comms or advocacy, strong storytelling and customer-facing skills, strategic judgement, and the operational rigour to build fast production, approvals and permissions processes. The role is hybrid in Berlin, with in-office presence twice a week.

About the Role
Over 200,000 businesses run on DeepL, and their stories are the most persuasive asset we have. This role puts them front and centre across brand, demand and growth. Buyers evaluating Language AI trust other buyers. We're building the proof that puts customer stories in front of them at scale. You'll sit in Product Marketing, report to the VP, and work at pace with Field, Brand, Digital, Comms and PR.
Responsibilities
Amplify our customers' success: Surface the stories our customers are already telling within support tickets, sales nominations, deal wins and win-loss interviews, and choose the few that deserve to become full stories. Ship marquee stories (blue-chip, video, event-ready), named case studies and quantified proof points that show DeepL's AI doing real work in real businesses.
Put our customers on the world stage: Press interviews, webinars, keynotes and our Customer Advisory Board advocacy track. You recommend who speaks, agree the narrative with them in advance, and make each appearance count beyond the day itself.
Put a real customer in front of every buyer: Sales and Customer Success come to you when a deal needs a reference. You'll know which customers will speak, what they'll speak about, and how recently each was asked. Sales enablement builds the seller tools - you supply the customers and the proof that goes inside them.
Share stories while they still matter: Stories work hardest published alongside a launch, event or campaign they belong to. You own the run from interview to live asset, including the legal and brand engagement, and keep customer permissions current so nothing sits waiting.
Requirements
•Proven success in B2B marketing, over many years: customer marketing, content, comms or advocacy, with a track record of stories that engaged buyers and moved deals
•Bias for action: you're a self-starter who clears your own hurdles. You do not wait for a brief
•Automate before you escalate: when a step is slow, your instinct is to build a way round it. AI is already in your workflow, not on your list of things to try
•Storytelling: genuine curiosity about a customer's business problem, and the instinct to find the narrative inside it
•Customer-facing polish: comfortable with customers from first discovery call through to launch
•Strategic judgement: you can map advocacy output to our priorities and back the stories that serve them
•Operational rigour: you have built the production, approvals and permissions process - and made it fast
What We Offer
•Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. Employees are based in the UK, Germany, the Netherlands, Poland, the US, and Japan
•Open communication, regular feedback: clear, honest communication, direct and actionable feedback, leading with empathy and growth mindset
•Hybrid work, flexible hours: team members come into the office twice a week; flexible working hours and trust in productivity, with scheduling in sync with your team's general locations and time zones
•Virtual Shares: every employee receives Virtual Shares, linking contribution directly to DeepL's growth
•Regular in-person team events: local team and business unit gatherings, new-joiner onboardings, company-wide events
•Monthly full-day hacking sessions (Hack Fridays) to work on projects you're passionate about with other teams
•30 days of annual leave (excluding public holidays) and access to mental health resources
•Competitive benefits package tailored to your unique location

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