Ignite

CRM manager in retail

In short

This role owns CRM strategy for a fast-growing DTC retail/wellness brand where CRM already drives 40% of total revenue, building customer journeys and driving retention through Klaviyo and Shopify. It's a hybrid position (Surrey office, 3 days onsite) suited to someone with 3-5+ years of hands-on CRM, retention or lifecycle marketing experience in ecommerce. The role demands strong command of email segmentation, personalisation and cross-sell/upsell campaigns, with a proven track record of growing repeat purchase and customer lifetime value.

About the role
Ignite are delighted to be working with a fast-growing retail brand on the hunt for a CRM Manager. They are one of the fastest-growing companies in the UK, the business has serious ambitions to become a leader in their market. This is a brilliant opportunity to take ownership of a key growth channel, where CRM generates 40% of total revenue. You'll have the freedom to shape strategy, build high-performing customer journeys and make a genuine commercial impact within a founder-led business that moves fast and thinks big.
Requirements
•3–5+ years' experience in CRM, retention or lifecycle marketing, ideally within a fast-growing DTC ecommerce business
•Strong hands-on experience with Klaviyo and Shopify, including building and optimising automated customer journeys
•A proven track record of driving CRM revenue, improving conversion and increasing repeat purchase rates or customer lifetime value
•Experience developing email campaign strategies, segmentation, personalisation, cross-sell and upsell activity
Nice to have
•Experience working with high-end retail products is desirable
Conditions
•£50,000-£60,000 + discretional bonus
•Hybrid working from Surrey office, 3 days onsite
•The opportunity to make a tangible impact on the growth of a rapidly expanding wellness brand
•One week work from anywhere
•Yearly personal development budget

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