About the Company
We're Purpose Driven Foods, a founder-led food business on a mission to improve the metabolic health of the world. We make absolutely delicious food without the added sugar and seed oils – brands like GOOD PHATS and fu:di – and we're about to get a lot bigger: we have a pipeline of new brands launching over the next couple of years, with serious investment behind them. We're hiring our first dedicated CRM & Retention Manager, and the brief is simple to say and hard to do: own the channel. Strategy and execution, end to end.
Responsibilities
•Build the CRM engine: decide which metrics matter, what to test, how customers move between brands, and what the roadmap is – agreed with the Growth Lead, driven by you
•The build: flows, segmentation, campaigns and emails across the portfolio, hands-on in Klaviyo – welcome, post-purchase, replenishment, cross-brand upsell, win-back
•Make subscriptions stick: get deep into Skio and make subscriptions world class
•Help develop loyalty and referral programmes that encourage customers to keep coming back
•Make retention a growth channel: develop initiatives that increase repeat purchase, customer lifetime value and CRM-attributed revenue
•Testing absolutely everything: from messaging and offers to timing, journeys and customer behaviour. Find out what works, improve what doesn't and keep pushing performance
Requirements
•Someone who has owned CRM before - not just contributed to it. You've run the channel, set its strategy, carried its numbers, and you can talk about repeat rates, cohort LTV and churn from lived experience rather than a dashboard tour
•You still love the doing: building the flow yourself, writing the segment logic, QA-ing the email before it goes out
•Solid experience owning CRM, retention or lifecycle marketing in DTC or consumer brands, with clear evidence of channel ownership, not just channel participation
•Deep, hands-on Klaviyo - essential. Flows, segmentation, testing and reporting you built yourself
•Subscription experience - Skio, Recharge or similar - and opinions about what world-class subscriber retention looks like
•Fluency in the numbers: CLV, AOV, churn, cohort retention - and a track record of turning them into action
•Strong copy instincts and the organisation to run multiple brands' calendars at once
Conditions
•£45,000 - £55,000 depending on experience
•EMI share options
•Private healthcare and pension
•An amazing Angel office four days a week, one day from home – and we finish at 3pm on Fridays
•3x "duvet days" per year
•A food-obsessed team: our founder is a chef, we have an in-house NPD kitchen, a chef in the office twice a week, and products you'll actually want to take home
