# About Praktika.ai
Praktika.ai provides automated language tutoring experiences powered by generative AI avatars, bridging the gap between learning apps and human tutors.
Задачи
•Own creative ideas for paid campaigns across web, web-to-app, and iOS and Android apps on Meta, TikTok, Google, Apple Search Ads, AppLovin, and Snapchat
•Turn performance data, competitor ads, and audience research into new concepts
•Test hooks, angles, and formats with clear hypotheses, and feed results back into briefs
•Own creative production across UGC, AI video, and static ads
•Write briefs for designers and UGC creators, specifying the angle, audience, references, models, tools, and specs
•Specify the right AI model for each shot
•Maintain quality and brand consistency across published creative
•Take each creative from brief through production to a live test
•Work with UA and media buyers on test structure and decisions about what to scale or stop
•Analyze full-funnel results, including hook rate, hold rate, CTR, CPM, CVR, CPA, and ROAS, and identify misleading metrics
•Build automated processes, prompt libraries, templates, and batch pipelines to increase output and reduce repetitive work
•Track new models and incorporate useful ones into the workflow
•Document processes so the team can run them
Требования
•At least 2 years of creative strategy experience in paid acquisition, ideally as a creative manager, creative lead, or creative strategist working alongside a performance or UA team
•Strong creative judgment and the ability to develop ideas and maintain a high quality bar
•End-to-end creative production ownership, including directing designers, editors, and UGC creators
•Experience owning creative against a CPA or ROAS target and explaining specific results
•Solid UA knowledge, including account structure, testing frameworks, the learning phase, creative fatigue, spend allocation, and interpreting upper-funnel metrics
•Understanding of differences between web, web-to-app, and app installs; iOS and Android; and Meta, TikTok, Google, Apple Search Ads, AppLovin, and Snapchat, including how ATT and iOS attribution affect measurement
•Comfortable using Meta Ads Manager and TikTok Ads Manager
•Familiarity with current AI video, image, and voice models: Veo, Kling, Seedance, Sora, Runway, Wan, Hailuo, Nano Banana, Midjourney, Flux, and ElevenLabs
•Able to explain model choices for lip-sync, character consistency, product close-ups, motion, and cost per second
•Hands-on experience with agentic AI tools such as Claude, Codex, Cursor, or Antigravity to build automations and small scripts
•A portfolio of ad work briefed or directed at volume, with results attached
Будет плюсом
•Scripting or automation experience (APIs, batch pipelines, no-code tools)
•Experience at a subscription app or in edtech
•A film or production background
Условия
•Top-tier salary
•Equity through stock options
•26 days' holiday plus bank holidays (34 days a year)
•Yearly offsites; recent ones were in Istanbul and Morocco
•Health and wellness benefits through SafetyWing
•A full AI toolkit, including Claude, Cursor, and Codex
•An annual learning budget of up to $1,000
