Viaplay Group

Creative Sales Manager

In short

Creative Sales Manager developing and selling commercial partnerships (sponsorships, brand integrations, live events, vodcasts) across Viaplay's sports rights and entertainment content in Denmark. The role sits in the Ad Sales team, working closely with Sport, Content, Marketing and MarCom to drive deals from idea to execution. It demands commercial drive, relationship-building skills, creativity, and comfort with pricing, data and multiple stakeholders. Suited to someone with a background in media, sports, agencies or other commercial sales environments.

About the role
At Viaplay we bring together millions of Danes around the biggest sporting moments and the most popular entertainment formats. We hold rights to, among others, Formula 1, Premier League, Bundesliga, 3F Superliga and UEFA Champions League, and we are also behind some of the Nordic region's strongest entertainment universes such as Robinson Ekspeditionen, MasterChef and Paradise Hotel.
We are now looking for a commercial profile for our Ad Sales team — someone motivated by developing ideas, building relationships and turning opportunities into strong partnerships with both existing and new customers.
As Creative Sales Manager you develop and sell commercial partnerships across Viaplay's platforms and products, with particular focus on our sports rights, entertainment universes and new commercial opportunities. You work with sponsorships, brand integrations, social media, live events, vodcasts and special projects. Together with the rest of the team you help advertisers activate their brand across Viaplay's media system and create solutions that stand out. You combine creative idea development and sales with commercial overview and follow-up, so partnerships both create value for customers and work in practice.
Key responsibilities
•Develop and sell creative partnerships. You identify opportunities in our sport, content and profiles and turn them into sponsorships, integrations and activations for customers and agencies.
•Build and develop relationships. You create contact with new customers, develop existing collaborations and become a natural sparring partner for advertisers and media agencies.
•Qualify commercial offers. You assess expected exposure and deliverables and contribute to pricing of sponsorships, spot packages and special advertising placements in dialogue with the team.
•Follow up on partnership deliverables. You maintain an overview of agreements, follow their performance, and ensure together with relevant colleagues that deliverables are followed up, adjusted and reported.
•Drive opportunities from idea to execution. You ensure progress in close collaboration with colleagues in Ad Sales, Sport, Content, Marketing and MarCom as well as relevant project managers and production resources.
•Strengthen the team's sales work and product development. You prepare customer presentations, participate in customer meetings together with the team's other salespeople, and contribute to new commercial initiatives within, among other things, social media, live events and vodcasts.
Who are you?
We imagine you have experience from the media industry, the world of sports, an agency or other commercial environments where relationships, creativity and sales go hand in hand. Perhaps you already work with TV, streaming, sponsorships or partnerships.
Your background can vary. The most important thing is that you:
•Have commercial drive and business understanding.
•Can build relationships and turn customers' needs into relevant solutions.
•Are curious and full of ideas and can turn ideas into business.
•Have an eye for numbers and can use data to assess prices, exposure and deliverables.
•Work in a structured way, take responsibility and see things through.
•Thrive with many stakeholders and cross-functional collaboration.
•Have an interest in sport, media, content or entertainment.
•Can sell your ideas and projects to customers.
We are looking for a person with energy who seeks out opportunities themselves, follows up and drives processes forward.
What do we offer?
You become part of a team in Ad Sales that works at the intersection of sales, sport, content and business development.
With us you get the opportunity to work with some of Denmark's strongest sports rights and most attractive entertainment universes. You get great freedom to develop ideas and commercial concepts, and colleagues who help bring them to life.
We offer:
•A central role in one of Viaplay's most development-oriented teams.
•The opportunity to work with premium sport and entertainment.
•Close contact with customers, agencies and decision-makers.
•A high degree of responsibility and influence.
•An informal environment with short decision-making paths.
•Skilled colleagues and strong brands.
How to apply
If this sounds like the right challenge for you, send your application by attaching your CV. You are also welcome to include a link to your LinkedIn profile. Applications are not received via email — apply through the recruitment system. If you have questions about the position, you are welcome to contact:
Kenneth Brenøe, SVP Advertising Platforms — [email protected]

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