About the Role
The European Client Marketing department is responsible for understanding the needs of our target audiences, defining their client journeys, and creating corporate, audience and product-level value propositions and content. We build an integrated marketing communications plan to deliver these messages and provide dedicated sales tools, content and assets to support sales teams. We execute European and country-specific marketing plans and campaigns and tailor global content and themes to the European market and our audience's agenda.
The Country Marketing Manager, Netherlands & Nordics is responsible for delivering high-quality client marketing activity across the combined region, executing agreed regional strategy and priorities within defined budget and operating frameworks. Reporting into the Head of EMEA marketing, the role focuses on execution excellence, strong sales partnership and market insight.
Responsibilities
•Creating and executing the region-specific marketing strategy and plan, and country-specific marketing activities including:
•Proprietary and third-party events
•Central, regional and local campaigns
•Localisation of content
•Content distribution
•PR
•Analytics
•Campaigns with distribution partners
•Supporting the day-to-day activities of local business development teams
•Advising stakeholders on the availability and use of relevant pieces from our sales toolkits
•Working with central marketing teams to localise the toolkit where needed
•Planning, scheduling and deploying specific elements of the toolkit in the local market
Requirements
•5+ years marketing experience of working within the financial industry covering the Netherlands; experience of the broader region including Nordics would be beneficial but not essential
•Strong skills across the full marketing mix, including strategic marketing, PR, Events, Advertising, content creation and thought leadership
•Strong written and oral communication skills; native-level Dutch fluency preferred, alongside English
•Strong business analysis skills
•High levels of energy and commitment, and the ability to meet tight deadlines and prioritise effectively
•Ability to coordinate and project manage delivery of key initiatives
•Ability to interface effectively with internal and external sales channels, understand their feedback and develop tools and content to address their needs
•Strong interpersonal communication skills, building and maintaining strong working relationships
Compensation & Benefits
•Competitive base salary, with eligibility for an individual annual performance bonus, plus Capital's annual profitability bonus
•Retirement plan where Capital contributes 15% of eligible earnings
•Generous time-away and health benefits from day one, with the opportunity for flexible work options
•2-for-1 matching gifts for charitable contributions and the opportunity to secure annual grants for organizations you love
•Access to on-demand professional development resources
This is a fixed-term contract position based in London.
