About the role
In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions in performance and loyalty marketing for eCommerce businesses. With consumer intelligence at the heart of everything we do, we help brands win, keep, and grow their best customers across all marketing mix elements. If you have a mind that is both analytical and creative, and have a passion for digital marketing, join our team as a Conversion rate optimization specialist. In this role, you will perform analyses and testing to determine the best strategies for our clients with the goal of improving their sales conversions.
Responsibilities
•Maintain a list of CRO strategies (pop-ups, A/B testing) based on the capabilities of our proprietary site tracking
•Contribute significantly to teams working on (paid) acquisition and retention strategies
•Conversion & UX strategy – from data-driven ideation, execution, reporting and analysis
•Provide ongoing recommendations to help clients deliver on key metrics and KPIs, through continuous website testing and user experience improvements
•Create and execute deliverables that help inform the ideal experiences for users, such as website audits, web analytics reviews, user journeys analysis, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios and persona development
•Conduct UX research through both qualitative and quantitative methods
•Apply knowledge of web analytics, user segments and audiences as they relate to the optimization process
•Ability to translate and communicate testing results and data-driven recommendations into an effective message, continually creating insights and value for clients
Requirements
•2+ years of experience in a similar role
•Highly proficient in web analytics (e.g. Google Analytics, Adobe Analytics, etc.)
•Strong knowledge of one or more testing platforms (e.g. Optimizely, Adobe Target, OptinMonster etc.)
•Experience reporting on success/failure of optimization efforts
•Strong proficiency in digital marketing & effective website design
•Experienced creating wireframes and functional/interaction specifications
•Strong digital proficiency
•Perfect English
•Data-driven mindset
Conditions
•Full-time presence in the office required at first; once the appropriate workflow is established, you will be able to work from anywhere in the world
•We work with clients on a success-based model only, so the sky is the limit for your creativity
•Flexible working hours
•Work with professionals in your field
•Multicultural and diverse environment
•Free parking
•Learning budget
•Sports and leisure
•Possibility to work remotely
•Salary: 2000–3500 EUR gross (open to discussing a different salary based on skills and competencies)
•Time off
•Sports equipment, gaming consoles, and massagers right at the office
•Tools or a budget to make your workspace shine
