About the Role
Infopro Digital, the B2B group specialising in information and technology, is currently looking for a Content Marketing Executive on a permanent contract to strengthen the team at its Barbour ABI business, based at our Cheshire Oaks office in Ellesmere Port, near Chester.
Barbour ABI powers the UK built environment with the best intelligence to help our clients grow. With over 1.7 million projects in our dataset, our products and services are renowned for their accuracy, depth, and efficacy. Best known for our construction project leads, our portfolio includes analytics, market research reports and bespoke consultancy.
Join Barbour ABI and get the best of both worlds — working at Barbour ABI will provide you with the exciting challenges and autonomy you are looking for within a dynamic and nimble SME, but backed by the growth plans and structure of a global business, Infopro Digital, with 4,000+ employees and leading intelligence brands in 26 countries.
We are looking for a creative, tech-savvy Content Marketing Executive to join our team. Reporting to the Head of Demand Generation, you will leverage generative AI platforms and other tools to ideate, draft and refine high-quality digital content, while also supporting PR activity across the built environment sector. You'll learn how to strike the right balance between cutting-edge AI-assisted production and Barbour ABI's distinct brand voice, helping the business be found first by its audience through organic, search-led content and strong sector-press relationships.
Key Accountabilities
•Use generative AI tools (e.g. Claude, ChatGPT, or AI-driven video and image platforms) to generate initial drafts, scripts and social media copy at pace.
•Sub-edit and refine AI-generated outputs to ensure factual accuracy, SEO optimisation and strict adherence to brand guidelines.
•Schedule and monitor campaign performance across UK-focused social platforms (LinkedIn, TikTok and Instagram).
•Track engagement and analyse data trends to identify which content formats perform best.
•Work with the wider marketing team to identify content gaps and keyword opportunities that support organic lead generation.
•Support PR activity across the built environment sector, helping to build strong relationships with the sector press.
•Ensure all content, whether AI-assisted or PR-led, is consistent with Barbour ABI's brand voice and tone of voice guidelines.
Requirements
•Relevant, demonstrable experience in content marketing and/or PR, gained through hands-on work experience (for example in an agency, an in-house marketing or PR team, an internship or a placement) or through a relevant marketing, communications, PR or journalism degree.
•Hands-on experience and a keen interest in using AI tools (e.g. LLMs, Midjourney, Adobe Firefly) for creative processes.
•Impeccable written English, with a strong eye for storytelling and editorial judgement.
•Foundational understanding of digital marketing principles and basic SEO best practice.
•Comfortable working at pace across multiple content formats and channels at the same time.
•Exposure to, or a strong interest in, PR and media relations within construction, property or the wider built environment sector is a strong advantage.
Conditions
•Salary of £30,000 – £32,500 per annum
•Hybrid working – 3 days in the office, 2 days from home
•3pm finish on a Friday
•25 to 30 days holiday
•Day off for your birthday
•Purchase extra holidays
•Volunteering days
•Pension and Life Assurance
•Great company culture that offers professional development, training and regular social events
About Infopro Digital
Infopro Digital is a B2B group specialising in information and technology. The group is present in 26 countries and employs over 4,000 people. Its innovative solutions are aimed at professional communities in 5 key economic sectors: construction & public sector, automotive, risk & insurance, industry and retail. Thanks to the group's sectorial expertise, Infopro Digital covers all the needs of professionals. Its solutions enable decision-makers to make informed decisions and companies to sustainably develop their commercial activity and performance.
