Charlotte Tilbury Beauty

Category marketing manager in beauty

In short

Senior Category Manager role at a beauty brand, leading European product marketing plans across Colour, Complexion, Skincare and Fragrance in partnership with the Head of Marketing EU, managing two Category Managers and a shared Category Analyst. The role demands demonstrable marketing experience (ideally in beauty) with proven category or portfolio ownership, strong strategic and commercial thinking, and strong stakeholder leadership across cross-functional and senior teams. Based in London on a hybrid work model.

About the Role
We are looking for a superstar Senior Category Manager to join our EU team! In this role, you will lead the development and delivery of European product marketing plans across Colour, Complexion, Skincare and Fragrance, in partnership with the Head of Marketing EU. Translate global brand strategy into regional category priorities, driving portfolio performance, hero product growth and successful innovation. Lead two Category Managers, supported by one shared Category Analyst.
Responsibilities
•Develop integrated EU product marketing plans with the Head of Marketing EU, aligned with Retail and Gross sales, market share and commercial priorities.
•Lead Category Managers in developing category visions, growth plans and portfolio architecture, balancing global and regional hero products with new product development (NPD).
•Consolidate category recommendations and align strategic priorities with the Head of Marketing EU, supporting wider alignment with global partners and the senior leadership team.
•Lead cross-category NPD and promotional prioritisation with commercial and global teams; evaluate category business cases for new products and sets addressing European opportunities.
•Coordinate cross-category launch and promotional planning, resolving competing priorities and ensuring category plans support a coherent regional product offer.
•Oversee portfolio and lifecycle performance across NPD and core; challenge demand and supply assumptions with Category Managers and Supply Chain to optimise availability and productivity.
•Develop differentiated channel portfolio priorities across Specialty, Department Stores and Online/Pure Players, ensuring regional consistency while addressing local sub-category opportunities.
•Consolidate pricing, positioning and lifecycle recommendations, reviewing pricing ladders, competitiveness, value perception and margin implications with the Head of Marketing EU.
•Use market, competitor and portfolio analysis to identify and size growth opportunities; partner with Global NPD teams on relevant regional product needs.
•Review cross-category performance using shared analytical reporting; agree corrective actions with Category Managers and escalate material risks or trade-offs to the Head of Marketing EU.
•Partner with Go-To-Market, VM, Sales, REOPS and Communications to align product priorities, launch readiness and execution across European markets.
•Lead, coach and develop both Category Managers; align priorities for the shared Category Analyst and resolve competing requests across the team.
Requirements
•Demonstrable marketing experience, preferably in beauty, with proven category or portfolio ownership.
•Strong strategic, commercial thinking; you know how to translate global strategy into regional plans and manage cross-market complexity.
•Strategic thinking and strong cross-category prioritisation, with strong analytical capability and commercial acumen.
•A strong people leader, who knows how to empower, coach and develop high performing teams.
•Experienced managing multiple stakeholders; can influence cross-functional and senior stakeholders with ease and effectively articulate their point of view.
•A strong collaborator, an agile thinker, results driven and striving for success.
•Ability to work under pressure, meet deadlines in a timely manner and ruthlessly prioritise.
•A strong communicator, who knows how to translate insight into action.
•A flexible, positive, and professional attitude.
•Exceptional organisational and prioritising skills with great attention to detail, results-driven.
•A natural curiosity, passion and love for the beauty industry.
Nice to have: Knowledge of European markets is favourable.
Benefits
•Be part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
•Hybrid model with flexibility, allowing you to work how best suits you.
•25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
•Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
•Financial security and planning with pension and life assurance for all.
•Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
•Bring your furry friend to work with you on allocated dog friendly days and spaces.
•Generous product discount and gifting.

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