LASEO

Business development manager in SEO

In short

Business Development Manager role at LASEO, an Amsterdam-based SEO agency ranked #1 in the Netherlands, working with brands like Philips, Bugaboo and Bang & Olufsen. The role involves building your own B2B sales pipeline, running discovery and sales conversations with decision makers, closing deals, and growing existing accounts. Requires at least 2 years of proven B2B sales experience, a new business track record, and fluent Dutch and English; position is hybrid in Amsterdam or based in New York.

About LASEO
We are LASEO, an SEO agency from Amsterdam that does exactly one thing: organic growth. Technical SEO, content, link building and AI search under one roof, for brands like Philips, Bugaboo, Bang & Olufsen and Palo Alto Networks. SEMrush ranks us as the #1 SEO agency in the Netherlands, and Clutch and Sortlist list us among the top agencies in Amsterdam and the Netherlands. Now we're looking for the commercial engine that takes that story to market.
Responsibilities
•You build your own pipeline through LinkedIn, email, events and your own network, supported by AI tools for research and outreach.
•You focus on brands where SEO makes the difference: e-commerce, SaaS, B2B, fintech and international organizations with multiple markets.
•You open conversations with data: an analysis of your prospect's visibility in Google and AI search engines, next to that of the competition.
•You run sales conversations with decision makers: CMOs, marketing directors, heads of e-commerce and founders.
•You do discovery that goes beyond the question: you uncover the real growth problem and build your proposal around it.
•You put together proposals with our SEO Lead and specialists that are right on substance and convincing commercially.
•You negotiate scope and terms, and close the deal.
•You hand new clients over warmly to the SEO team, so every partnership starts with confidence.
•You spot growth opportunities within existing clients: new markets, AI search, link building or content programmes.
•You help build our commercial engine: propositions, sales materials, cases and AI tooling.
•You keep your pipeline and forecast sharp in the CRM and share your results in the weekly.
Requirements
•At least 2 years of proven B2B sales experience, ideally at a digital agency, SaaS company or marketing agency.
•A demonstrable new business track record: you've found, run and closed deals yourself.
•Affinity with SEO and digital marketing: you understand what organic growth does for a business, even without being a specialist.
•You ask the right questions and listen better than you pitch.
•You present convincingly to decision makers, from founder to CMO.
•Excellent communication skills in Dutch and English, spoken and written.
•You work independently, set sharp priorities, and a no doesn't knock you off balance.
•Guts and persistence: you call, email, message on LinkedIn and follow up consistently.
•Curiosity about AI tools for prospecting and sales automation, or the drive to master them quickly.
Nice to have
•Experience selling SEO, content or other marketing services on a retainer basis.
•Experience with a CRM such as HubSpot or Pipedrive.
•An existing network in e-commerce, SaaS or digital marketing.
•Experience with international sales, for example in Germany, the Benelux or the United States.
•You're already active at events, meetups or podcasts in the marketing world.
•You've tested how brands show up in ChatGPT and Perplexity yourself, and have an opinion on it.
What we offer
•An attractive base salary with a solid variable bonus structure: the more you bring in, the more you earn.
•Full freedom in how you hit your targets, without micromanagement.
•A direct line to the founders and a voice in the commercial strategy.
•Work you're proud to sell: cases for brands like Philips, Bugaboo and Bang & Olufsen.
•An SEO team behind you that delivers on what you sell.
•Access to AI tools for prospecting, research and outreach, plus our SEO tooling for visibility analyses.
•Room for training, sales events and conferences.
•Flexible working hours and a hybrid work model.
•An NS Business Card for your commute.
•Healthy, delicious meals at the office and free bootcamp sessions.
•A high-end laptop and a workspace in the heart of Amsterdam.
•Monthly team events, outings and Friday afternoon drinks.
•NL or US based role: you need to be located in the Netherlands or in New York.

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