About the Role
The IT&D Senior BA Creative Tech oversees and implements all aspects of technology and digital for Marketing Creative Tech. This includes the Genesis Marketing program, which designs, builds or adapts AI and GenAI solutions to re-invent functional work processes. S/He will be reporting to the IT&D Director Marketing & AI for Reckitt.
Responsibilities
•Work closely with CGO, IMEX & IT&D teams to deliver the most effective solution for Marketing Content, Asset generation & Content Assessment while continuously seeking opportunities with net new features or agents with standardization across marketing functions
•Translate complex business needs into clear, structured technology demand and functional specifications
•Partner closely with Product Managers to refine product vision, roadmap, and priorities
•Own backlog quality, ensuring user stories are well-defined, prioritized, and ready for development
•Play a key coordination role between the tech engineering team, platform teams and the business super user community for requirement translation and mapping to available features in Genesis Global solutions
•Act as a leading contributor to the product backlog grooming
•Facilitate workshops and discussions to drive alignment across cross-functional teams
•Act as a bridge between business and technical teams, ensuring clarity and shared understanding
•Support and guide development teams during delivery, ensuring requirements are correctly implemented
•Lead UAT processes and ensure delivered solutions meet business expectations
•Analyze user behavior, feedback, and data to identify opportunities for optimization and continuous improvement
•Drive best practices in business analysis, documentation, and ways of working within the team
Requirements
•A unique combination of leadership and ability to operate with ambiguity in matrix structures, with a high sense of achievement through getting things done
•Commercially astute, with an understanding of Marketing processes like brand and media planning, campaign planning, monitoring and optimization
•A technology enthusiast who can articulate the benefits to both IT and non-technical colleagues alike
•Strong listening skills, building trust and simplifying complex topics
•A passion to find new ways to drive lasting benefits with the help of AI
•Can-do attitude with a strong sense of urgency
•Excellent consultative approach to developing and managing cross-functional and product team relationships
•Ambition to perform unprecedented tasks and obtain new skills, be comfortable with uncertainty, and adapt to a rapidly changing environment
•Ability and desire to scale knowledge and learning
•Senior-level position, minimum 36 months of experience
Conditions & Benefits
•You'll be responsible for your own initiatives
•You'll work on IT & Digital products that help improve people's lives
•A dynamic, ownership-driven culture
•Inclusion-focused culture, with four global Employee Resource Groups
•Support at every step of career journey
•Parental benefits
•Employee Assistance Program to promote mental health
•Life insurance for all employees globally
•A range of other benefits in line with the local market
•Global share plans offering the opportunity to save and share in Reckitt's potential future successes
•Short-term incentives for eligible roles, recognizing and rewarding outstanding results
•Pay-for-performance compensation philosophy
