About the Role
We're looking for a proactive, organised and technically minded Business Analyst to join our Digital & MarTech team. Reporting to our Product Lead on our Digital & MarTech Team, you'll play a key role in shaping and delivering the Club's digital products and experiences. You'll help turn business ideas into well-defined requirements, support delivery teams through development, and ensure technical execution meets our objectives.
Responsibilities
•Partner with stakeholders across the Club to understand business needs and translate them into clear functional and technical requirements for the wider digital estate
•Facilitate workshops and discovery sessions to define new features, enhancements and improvements
•Document user stories, acceptance criteria, process flows and functional specifications
•Analyse existing business processes and identify opportunities to improve efficiency and supporter experience
•Map "As-Is" and "To-Be" processes to align technical execution with the Club's strategic business objectives and operational efficiency
•Support the development of strategies, helping turn complex business challenges into clear opportunities, recommendations and actionable plans
•Take ownership of problem statements, conducting research, analysing data and evaluating potential solutions to inform strategic decisions
•Support throughout the delivery lifecycle from discovery through to release
•Help prioritise and maintain the product backlogs, ensuring work is clearly defined and development ready
•Work closely with engineering teams to answer questions, clarify requirements and support successful delivery
•Ensure solutions remain aligned to business objectives throughout development
•Create detailed test scenarios and execute functional, regression and end-to-end testing across Digital and MarTech platforms
•Coordinate User Acceptance Testing (UAT) with business stakeholders
•Identify, document and manage defects through to resolution
•Support release planning and validation to ensure new functionality is delivered with confidence
Requirements
•Fan focus, a passion for understanding supporter needs and improving digital experiences across every touch point
•Experience working as a Business Analyst within Digital, Product, CRM or Marketing Technology teams
•Experience working on websites, mobile applications or customer facing digital products
•Experience writing high quality requirements, user stories and acceptance criteria
•Ability to understand and translate complex technical concepts to a non-technical audience
•Experience performing QA testing and coordinating User Acceptance Testing
•Experience working within an Agile/Scrum framework as a key member of a delivery team
•Excellent skills in building strong relationships at all levels of the organisation
•Excellent written and verbal communication skills, with experience demonstrating solutions to stakeholders
•Thinks ahead, generates ideas, and challenges the status quo
•Values and respects others, builds relationships, and works well in team settings
•Gets things done, delivers to high standards, and takes responsibility
•Enjoys understanding how things work, asking the right questions and solving problems through structured thinking
•High level of accuracy and meticulousness in all tasks
•Willing to support other areas outside of normal day to day responsibilities when needed
Nice to Have
Ideally, you'll have experience with some of the following: Digital products (Web, Mobile Apps, SSO), Customer data and audience segmentation, Personalisation technologies, Salesforce CRM and Marketing Technology platforms, JIRA and Confluence
Conditions
No conditions specified in the posting.
