About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. The company aims to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in the Allergan Aesthetics portfolio.
Purpose
Brand Manager is responsible for developing and implementing effective sales and marketing strategies in the assigned therapeutic area (Gastroenterology) to drive business growth and achieve revenue targets. This role requires a combination of strategic thinking, leadership, and strong communication skills.
Responsibilities
•Responsible for sales and marketing of the assigned therapeutic area products.
•Collaborate cross-functionally, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize insights gained to identify target segments, determine brand positioning, drive Close Loop Marketing engagement and customization, and populate the Brand Plan Insights Chapter.
•Secure input and cross-stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives based on Patient Journey findings and challenge and critique Brand Team strategies to ensure patient-centricity.
•Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to the Brand Story.
•Guide the design and implementation of all marketing activities, including innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives.
•Ensure F2F visits and group visits; organize seminars and conferences for target customers.
•Ensure all in-field materials, strategies and tactics are aligned to drive momentum of strategic brand objectives.
•Lead the development of marketing inputs to the Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan, and coordinate preparation of the Long Range Plan to drive brand success.
•Forecast and monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.
•Maximize Brand sales and margin revenue through effective management and execution of Brand activities as per the Brand plan.
•Manage Brand projects locally.
•Provide clear feedback to the Manager, and report and track progress with regards to planned and ongoing marketing campaigns.
Requirements
•Bachelor's degree or equivalent.
•Relevant experience with a proven track record of success in sales and marketing roles within the pharmaceutical industry in the respective therapeutical area.
•Ability to translate strategies into actionable and realistic actions.
•Ability to lead, motivate and coordinate cross-functional teams.
•Solid working knowledge of the healthcare environment and evolving landscape.
•Successful customer relationship management experience.
•Account and Territory Management experience.
•Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge.
•Ability to develop and manage projects cross-functionally.
•Solid knowledge of finance principles and processes.
•Fluent local language and English.
•Excellent negotiation, communication, and presentation skills.
•Excellent computer skills.
•Valid Driving License.
Additional Information
Fixed-term contract, temporary replacement.
